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Are you a podcaster looking for new ideas on how to grow your show?
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Are you a woman entrepreneur who's been thinking about starting a podcast but isn't really sure how to get started?
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Are you a speaker and want to guest on more podcasts?
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If you said yes to any of those questions, you are in the right place.
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Welcome to Podcast Your Story.
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I'm your host, Julie Marty Pearson, and this is the podcast where we amplify women's voices in podcasting.
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I'm sharing my story as a podcaster, as a podcast guest, and as a mentor who helps other women start their own shows and become awesome podcast guests.
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Keep it going and growing every day.
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Much love to my podcast Your Story community members and all they do to help me and others share women's voices and inspire more women to share their stories through podcasting.
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I hope you enjoy this episode of Podcast Your Story.
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I am very happy to welcome to the podcast my guest, Tracy Root.
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Tracy, thank you so much for being here.
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It's my pleasure.
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Thanks for having me.
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And I am super excited to publish this episode with Tracy.
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I have been coaching, helping Tracy to get her podcast started and launched.
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So I wanted to bring her here so all of you could hear her story of what is her podcast about?
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Why did she decide to start it now?
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And how has this process been for her?
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So let's start first, Tracy.
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Have you tell the listeners a little bit about you and your business?
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I've been a coach for going on 12 years.
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And I started off in like a network marketing health coaching thing.
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Those are pretty common out there in the world now.
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But at the time I didn't know anything about it, and I didn't know anything about coaching.
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So that was a great way for me to understand to A, get what I needed out of this coaching agreement, which was I needed some real health support.
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And it taught me what coaching was and how I really had been doing it all along, helping people manage change as the oldest daughter of a divorced family in school, as a leader, in the marching band, like all of these things I can go back now and relate.
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I was always helping people manage and navigate change.
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So coaching really was the perfect fit for me.
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The health part of health coaching was not really something I was super excited about.
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I just needed it.
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But what it gave me was an opportunity to understand the mindset stuff and the motivation and structure underneath any kind of coaching, uh, learning how to go after what you want.
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And so I took those learnings and I started to apply them to more life coaching work.
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And also as my business became stable in that way outside of health coaching, and I started to grow it, helping people with their businesses, specifically early stage entrepreneurs who were doing things that I had also done, like leaving corporate to work for themselves.
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And in about 2018, I decided I wanted to start doing in-person group activities.
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I really had, I wanted to do a vision board workshop.
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I wanted to bring groups of people together because I, to be honest, I didn't have a lot of friends.
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And I wanted to bring people together because I knew that it would be fun.
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And I knew that connecting people in a supportive way was a way to help them be more likely to achieve those goals that they had in mind.
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So I started doing that, and it was really a challenge here.
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I live in Santa Cruz, California.
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It was really a challenge to find a place to have these events that I had in mind.
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My corporate background that I had left was in interior design and project management.
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So I said to myself, I can't find a place that is suitable, that I can afford, that, you know, has what I need, I'll make my own because I had spent 17 years in corporate creating spaces for other companies.
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I'd create one for myself.
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So the learnings of going through all of that was really interesting and super fulfilling and finally came to fruition in October of 2019, which of course was right before lockdown happened and we weren't doing anything in person anymore.
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So this dream of having this in-person event space had to be shelved.
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And in a sense, it wasn't that the dream was shelved, is that it immediately started to transform from I want to have things in a room to what's the whole point?
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The point is to connect people, to build community.
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And honestly, you know, my I remember very clearly that my kids' last day at school was Friday, the 13th of March, 2020.
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And on that Monday, we were all at home and going, okay, what do we do?
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And I said to the people that I was connected to through Facebook and et cetera, I said, I don't know what we're doing, but let's just get on Zoom and we'll start figuring it out.
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And that was the first real co-working session on Zoom of the Gather community that we've been doing every week since.
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Four and a half years later.
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You can connect not only to people who live near you, but to people all over the globe.
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And that's what we've done.
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We've built an entire community of women leaders and entrepreneurs called the Gather community.
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And we've been doing co-working, networking, multi-speaker events, workshops.
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And I love hosting these events because my real superpower is connecting people and like hearing what they need and knowing someone else, and let's push them together.
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And so, as a speaker, as an event facilitator, my constant thriving on camera and speaking with people was the idea of podcasting was always in the back of my mind, but I knew that I was already building something that needed my attention.
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So once the gather community started to hit a rhythm, I started working a little more on my coaching business again.
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And that really took shape last year in the form of my first retreat and a year-long mastermind program and retreat program that we're running now.
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So that's happening now too.
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And I said, okay, that's figured out and this is figured out, and let's start the podcast.
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Because my goal is to reach more people so that I can connect more people.
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And I figured it was the natural evolution of how to reach people, especially when my time is like I can only go to so many networking meetings and still run the business.
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I mean, that's I would love that if I could just do that all the time and actually be physically or virtually in the same room with people.
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But I figured that the podcast was a way for me to talk about what we do, bring more people potentially to the gather community, bring more people potentially to my programs and retreats, and then be able to put those people all together even more.
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So and now it's time to try to reach a wider audience to be able to share it with more people.
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I love that.
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And I think like hearing you talk and all of the different things, it made me think of it's all about the timing.
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Sometimes we want things when we want them and it's not the right time.
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Or sometimes things are changing and evolving and realize, oh, this is the right time for this.
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No wonder this is all happening the way it's happening.
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And so it really sounds like your evolution as a business owner, an entrepreneur, a coach, and now podcaster has all just been about when it was right for it to happen.
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Yeah.
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I mean, the pandemic really taught us a lot about that, that you don't know what the future holds.
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How could you possibly know how something's going to turn out?
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Because literally the biggest mystery, oh, a global pandemic.
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Like it wasn't on anyone's bingo card, as we say.
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So, you know, if you're in tune with the mission of what you're trying to create and who you're trying to serve and what they're gonna get out of it, and how you can, as a coach, the idea of one-on-one coaching is great.
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Like it's super immersive and you get everything that you if you find the right mentor, and you can really get a lot unpacked and done and handled.
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But if you are trying to do everything at once and are spread too thin, then nothing really gets the attention that it needs.
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And so as a coach, I can help people one-on-one.
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But I love working with groups because not only do they learn from me, they learn from each other to really be the meaty conversation, transformational situation that it has the potential of being.
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Then if I were, if my attention was split in too many pieces, then no one's getting the attention they deserve.
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And so by having the podcast now, where the gather community is relatively self-like, my role in the gather community now, or at least my goal role, my goal job is that it runs itself with the team and the support that we have behind it.
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And my job is to touch people, connect our members to the host events, to be that energetic face of the activity.
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And then from a coaching standpoint, it's the same thing.
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I want to have enough of an impact to reach multiple people, which is why I prefer doing group programs and retreats, because it's immersive, yet it's not one person at a time.
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As all of us coaches, we just want to have the greatest impact that we can have.
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And doing with groups and reaching a larger audience is the way to do that.
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And the podcast is, like you said, just the natural evolution.
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As I can spend time on it, which it's taken a little time to get my feet under me for sure.
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I always feel a little imbalanced.
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What have I got done and what do I still need to do?
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But I don't feel like I'm leaving anything else in my company unsupported by focusing on learning all of this and by having these interviews.
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And I just love interviewing people.
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I mean, I love telling my stories, and I got a bazillion of them, but I love interviewing people and really understanding how they're serving the world so that I can help them reach more people.
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Well, and I think what you said is important because there are a lot of obstacles and hurdles that people are afraid of or get stopped by when wanting to start a podcast.
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And one of them is time.
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How much time is this gonna take me?
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How much time do I have to devote to it on a regular basis?
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Am I gonna enjoy it?
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Because, like, like you, I love interviewing.
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This has always been facilitate interviewing.
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It's just what I do.
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But for some people, that's really hard.
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I have some friends who have been like doing one with guests.
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Oh my gosh, I don't know what to say or ask.
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So a lot of that comes into when we start to think about starting a podcast is what are the hurdles?
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What are the things that are gonna be like, oh, I don't want to do that.
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Yeah, I know a lot of people feel that way about editing.
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And Tracy and I were just talking about some of the issues she was having with the script and no software is perfect.
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Yeah.
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But yeah, and and I always think launching takes longer than people expect it to, just because there is a lot of behind the scenes work that you have to do, a lot of little boxes to check off, but then that's done and you don't have to do it again, and it can be a much easier, consistent process for you.
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So going back to when you and I first met and started the coaching process of starting your podcast, what were some of the hurdles or difficulties you faced in terms of what is this gonna be about?
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What am I gonna call it?
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What do I want the image to be like audio-wise, but also visually with my covers?
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What in that part of the process did you enjoy the most?
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Was more most difficult?
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What did that feel like?
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Yeah, I actually had the idea for it, didn't end up being the actual title, but the idea for the podcast top like topic collection at the gym one day.
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I was listening to the Mel Robbins podcast, who I absolutely adore.
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And she said something she says all the time, which is something like you're one decision away from your next life or something to that effect.
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I've been teaching about being bold in your life and in your business and in your sales and being bold and taking bold action is like my thing for the last couple of years.
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And so all of a sudden, she said something bold stuck in my head, and I had this like light bulb moment for real.
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I was literally sitting there doing some abs, and I got up and I walked over to the desk at the gym, and I was like, Do you have a piece of scratch paper and a pen I could borrow?
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Because I just was thinking about something and I really need to write it down.
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This is it.
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This is that paper where I decided, I realized that the whole point was gonna be inviting people to talk about the bold decisions that change the trajectory of their life.
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And I came up with 12 right there in one minute for myself.
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And of course, I know that entrepreneurs, this is what happens to us.
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We come up with ideas, we make decisions.
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These decisions are bold decisions because entrepreneur ain't for sissies and act on them.
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Everyone has something, if not 20 somethings that they could point at that really made a difference for them, whether it was as a child or in high school or in creating their business or even in reinventing themselves.
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So it was really that's the idea.
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I don't know what I want to call it.
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I went through 20 names, but that was the main idea.
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And that was, I think, what started me really rolling this year.
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I knew I wanted to get started towards the end of 2024.
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And with the idea in mind, then I was finally ready.
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Obviously, I knew of you through other people who are also relaunching or getting support with their podcasts.
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And we had met, and you're awesome.
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So I was like, I'm gonna work with Julie because she clearly knows what she's doing and she's very nice and is gonna be patient with me, and I'm gonna figure this out.
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But to be able to what from our first meeting, you're like, I have this checklist for you, and this is and we'll do this and we'll meet this many times over this period of time and everything.
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And it just was so like it all made sense, which was so nice because you don't know what you don't know until you get started.
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And what was great was once I got started, I had a list, so it made it easy.
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And then I would say that the obstacle at that point was managing myself, just my own time.
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I think we rescheduled the first call twice, if I remember right, because I just wasn't, I hadn't spent the time on it yet.
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I wasn't ready, I was in the middle of other things.
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And once we had that first meeting, I think we were like, okay, let's based on that, this time frame seems to make sense.
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And of course, then the second call, I think we postponed once and we changed that whole time frame, but I understood kind of the implications of my own actions and of the decisions that we'd made and how we changed them, the implications of that, and it was all fine.
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So I wasn't worried about it, and it allowed me a little flexibility to know that it was all gonna still be great.
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Right.
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It's okay that we delayed a week or two weeks or whatever it was, because it's gonna be perfect whenever it is.
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And to have someone else with you, there's resources and there's YouTube videos.
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But when you have someone who's been there and you have there's nothing like having your own coach.
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I mean, as a coach, clearly, I know I'm not blowing anyone's mind that coaches say coaches need coaches, but it's so true.
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Because if I had just been following some other thing, I don't think that I would be ready to launch.
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I think that those momentary check-ins with you, those the understanding that wow, I did actually get through this list.
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And then I think we were looking at it recently.
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I'm like, oh I did that.
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I didn't like I hadn't gone back and marked it off, but it was a natural progression to the end of the list.
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So that was very empowering to know that through our conversations and the natural progression of just understanding what it takes to put a show out, which in the gather community we do summits that are on YouTube and all that.
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So that wasn't new, it's just new software and a new format.
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And so it was a good natural progression.
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Yeah, I think that those obstacles of just getting myself like in process going, pressing it off and getting out of your own way sometimes, which is story as old as time for everyone who's trying to create your books, whatever it is, I can be the worst procrastinator and I do it to myself.
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But I also think what you were doing procrastination all about not really wanting to do it.
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So you have to figure out what it is that's stopping you.
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And right, just oh no, that's not true.
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I do want to do this, so let's go.
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And then you get going.
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And then also I think what you said about coaching is really important.
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And as both of us are coaches, we're not saying this just because we want you to have us be your coach.
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It's true that you need a coach.
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There are things I would never say I know how to do everything.
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No, I'm constantly learning from the coaches I work with, the coaches I help launch, the coaches I meet, networking, as well as my own coaches.
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And it's really about that connection and oh, that's how you do it.
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That makes it easier.
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Why reinvent the wheel when it's already working?
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But also, I think what I found since my coaching has now focused on podcasting, is it's a lot of it is about accountability, is having that person that is like the little nudge that says, Hey, have you done this?
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You said you do it by today.
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And it's just, I think that I've had that experience myself with a coach.
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It was like, okay, you're gonna keep moving me forward again, because we can get in our own way and we need that push.
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But I think it's also nice to know you have someone to go to ask the little questions.
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Sometimes I find this isn't working, but who am I gonna ask how it works?
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Like you said, YouTube videos, whatever, but it only gets you so far.
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And you want that hands-on experience and that connection with someone that you know is gonna get you to your end result.
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Yeah, one of the things when I'm teaching my whole like bold framework is really about the power and the need to not only ask for help, but to accept it.
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So to be able to have someone to ask the question of, we keep ourselves from even asking the questions when we know we're too embarrassed to even admit it's all about embarrassment and fear and judgment and shame and all those things.
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When you live the life of asking for help and taking that help, then life's a lot easier.
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That's why coaches can work with coaches and why we're coachable is we have it like that real understanding of that there's real value there.
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It's not just because we don't know what to do, it's that I don't have to figure this out by myself.
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And what's funny because I think one of the reasons I love podcasting so much is the community I've found within it.
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Having a community of people to ask these questions, say, do you use this?
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Why is this not working?
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What am I doing wrong?
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You have someone to go to, and the coaching and the community are key for anything.
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Like nobody can achieve things in isolation.
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You need support, you need help.
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And ultimately, we're starting podcasts because we want to help others, right?
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We want to take our experience and the people we interview and help give people advice.
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It's okay, now I'm not alone.
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I get it now.
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And that that's why I like coming to your podcast party because I'm just understanding the community of podcasting because I haven't been one yet.
00:21:33.440 --> 00:21:33.759
Right.
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Really not launched as of today.
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So, like I technically am not one yet, but I have had a chance to be in the room with a number of podcasters and just soaking up that information and being in that community gives me more confidence.
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Everyone's a beginner in the beginning.
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And it's okay to be a beginner because we don't expect people to be perfect ever, especially when they've never done it.
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For.
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Right.
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It's a great way to for me to because I've been in a lot of communities and I've been with lots of women entrepreneurs, especially people in business.
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But I've never really, there's only a handful of people who do things the way I do them, specifically the gather community.
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And so to be in a room of a bunch of people who are podcasting, that is something that I haven't done yet.
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I get so much out of just soaking up the vibes and little comments and stuff.
00:22:30.880 --> 00:22:31.920
So yeah, super true.
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Right.
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Community is everywhere.
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And I, and that's something I, as a person and a coach, I say, I'm sharing stories, but it really is about the community you're creating or the community you're finding, or whatever that may be.
00:22:44.160 --> 00:22:58.160
And since I started my business after COVID, I really realize how important that community is because I've been connected to people all over the world that I would have never met if I hadn't stepped into the roles as a coach, as a podcaster.
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I have.
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But I would also say it that you podcasting is great, but there's still a connection of being in person with people that you cannot replace.
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So I want people to realize podcasting is great, but it still has its limitations.
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It gives us a space to it's a piece of the puzzle.
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Yes, for sure.
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Yeah.
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I mean, if you think of regular broadcasting, right?
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And television shows and all of that.
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The shows that we want, we want to know those people are real people.
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And a lot of the ways that they do that is by live performances, live audiences, all of that stuff.
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And so if we're podcasting, we don't have a live audience or the potential for one, unless you're a fabulous queen of podcasts like you.
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Streaming it or something.
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So for me, it's a piece of building people up for the gather community where it's a lot more live and multiple people, crowds of people.
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For me, from a coaching standpoint, we might do our group stuff online, but those retreats that we're putting together.
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And then also we're meeting, people are looking for what groups are you a part of, what's in the area near you.
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And it gives us a chance to be like, oh, hey, you're in Texas.
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Oh, you got to meet my friend Elaine, who's also in Texas by you.