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Hi and welcome to a brand new episode of Podcast your Story.
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I am your host, dr Julie Morty Pearson, and I am so excited to be back.
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I'm very excited to start back with a big one, a big one for me.
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This is someone who I found her podcast.
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I listened, I loved it, I dove in, I kept listening.
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I started following her on social, I was engaging with her and one day I said I'm just going to ask her to be on my podcast.
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So on Instagram, I believe, I DM'd Madison.
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I said hey, hey, I love your podcast, I love what you're doing, I would love to have you come on my podcast.
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And she said yes, this is the power of podcasting, you know.
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Now I will say, since I've recorded this, madison has blown up even more and I will definitely be asking if she can come back for a follow-up for you guys because, wow, she has made some incredible accomplishments, not only with her podcast but other podcasts which maybe I'll mention later on.
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But this episode is all about Madison McGee and her podcast, ice Cold Case.
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Now, I will admit, I love true crime.
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I've always been a fan of true crime documentaries, always been a fan of TV shows and movies based on true crime like things solving murders.
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Even as a kid I loved Murder.
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She Wrote.
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I don't know it's always been who I am.
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So Madison's was one of the first true crime podcasts I listened to.
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It wasn't a genre I really dove into because I kind of went more to podcasting for fun light-hearted, you know, pop culture stuff or to learn about podcasting, and so when I heard about hers and listened I was just brought in the production, the way she tells the story.
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But most importantly, what it was about for me was the connection of why she decided to do a podcast.
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Ice Cold Case is about the unsolved murder of her father, something she did not learn until her 20s.
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That even was a murder.
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She had always thought her father had died of a heart attack.
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So not only was that a completely new piece of information for her, being in the production world, in the documentary world, she decided to use her skills and knowledge to try to solve her father's murder.
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So Ice Cold Case is Madison's account of learning about her father's murder, learning about the details and now investigating and trying to solve it herself.
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It is really an emotional rollercoaster as a listener, I can only imagine for her.
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But this episode that I recorded again a while back was before her most recent season was put out, but we really talked about her why.
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Why did she choose podcasting?
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You know she's made documentary films, she's been in the business, as they say but she chose a podcast, and so I really want you to hear her why why she decided to do something about this, a big part of her life, and why she chose podcasting.
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I really appreciate Madison's willingness to be open and honest and share this part of her journey with me and with you.
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I really think you're going to love this episode.
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I know you're going to learn something.
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I know you're going to be inspired and you're going to be like dang, she is doing it and again, I will ask her to come back.
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So, with no further ado, a brand new episode of Podcast your Story with my guest, madison McGee.
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Hello, my friend, welcome back to the Podcast your Story Now podcast.
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I am super excited.
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I am a true crime fan.
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I love true crime podcasts, documentaries and this is someone I've been following for a while.
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I got hooked on her podcast last year and I'm very happy to welcome Madison McGee to the podcast.
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Hi, madison, thank you for being here.
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Hi, thank you for having me.
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So excited to talk all things true crime, but first I'm going to tell my listeners a little bit about you.
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So Madison is a Charleston, west Virginia native, currently living in Los Angeles.
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She is a television and film producer who has been part of top-rated productions across multiple genres.
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Currently, Madison is making waves with her groundbreaking podcast Ice Cold Case that delves into the cold case of her father's murder, which remains unsolved after 21 years.
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This podcast has drawn international attention, earning her the title of Webby Awards honoree in 2024.
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I saw that.
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Congratulations.
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Thank you, that's exciting that was crazy, like the most excited I think I've ever been for anything in my life.
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I get it.
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I was nominated for an award from a very small new award ceremony last year and it's just OK, people get it.
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People get why I'm talking.
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It's that validation, that like people care, and I think that's like when you start this which I'm sure we'll get into and it feels like there's sort of you're just like sort of doing this and talking into the void or into a microphone or whatever, and then you're like oh, someone on some panel said I like this, and that's really cool.
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It's amazing, it's a big honor.
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It's amazing, it's a big honor, and I'm so glad for you, not only because you deserve it, but because that just gets you more recognition and more people will start listening, and that's what we all want, right?
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Totally.
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Totally Thank you.
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So Madison and I were bonding before we hit record.
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First of all, you can see if you're watching the video.
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You can see her cat in the background.
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We are both proud cat moms and we love our cat, as you can see behind me as well.
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We're also, you know, fans of the Bravo world, which I love having someone to chat about that.
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But we want to talk about you and kind of your stories.
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You work in the world of TV and film.
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Had you ever done anything in podcasting before this, or what made you decide to go into that area?
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So this is a funny little story.
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I hadn't ever thought about podcasting before, but when I sort of decided that this was the route I wanted to go in to do my story was a podcast, because I had gone back and forth about do I do a doc, do I do a podcast?
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Like what's the right sort of medium for this?
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When I had sort of thought, okay, podcast might be the way to go, I realized I didn't know anything about podcasting because I have only done television and film.
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I was like I have to learn how to podcast because I don't know how.
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And just the logistics of uploading, how long does it take, populating, sharing, I mean it's like a very weird.
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There's different platforms to upload a podcast to, and which one's better and how does it all work and whatever.
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And I was like, okay, I need to practice with something that feels inconsequential, what do I not really care about, that I can start a podcast about to practice, right, and it was summer of 2021.
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And I was like, oh, big Brother is about to come on, I'll just do a recap podcast about Big Brother for the summer and I'll do every Friday.
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I'll, you know, teach myself how to like, stick to a schedule, do an episode recap record with a mic and, you know, do all the things.
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So I did this little Big Brother podcast and I really was not planning on it becoming anything.
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I was just like, I'm just good, I just want to practice.
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Well, of course I get really competitive with myself and I was like, oh, I need people to listen to this podcast.
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So I started doing interviews with people who used to be on the show.
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So I start interviewing people who were on Big Brother and then they, like, would become my friends.
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And then the season that I was covering ended and I wanted to interview all the people who were on it.
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And now one of my closest friends was someone who was on that season of Big Brother.
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And so then I sort of got integrated into this very weird niche reality TV world in LA which we talked about.
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How I know so many random people in that space outside of being a producer on other unscripted stuff?
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And it was all because of this very silly little podcast that I had and I don't do it anymore.
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Obviously I was really just a practice.
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There was like no intention of it becoming a thing, but it did gain a little bit of popularity.
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I was talking with Sharon Tharp.
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Shout out to Sharon Tharp.
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She used to be the Us Weekly reporter who covered reality TV.
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We were at a party in November and I saw her and I was like, oh my God, it's Sharon Tharpe, that's so cool.
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So I said, hello, introduce myself.
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And she knew my podcast.
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And that was kind of crazy because I was like, oh, I want her to know about, like Ice Cold Case, I want to talk to her about my true crime podcast.
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Maybe she could introduce me to someone at Us Weekly who could write about it.
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But she was like, oh yeah, don Prime podcast.
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Maybe she could introduce me to someone at Us Weekly who could write about it.
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But she was like, oh yeah, don't care about that, I know your Big Brother podcast.
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And so that was kind of crazy.
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But yeah, that's how I.
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It's a very weird, but that's how I got into it.
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That's how I practiced, by just doing something that I knew.
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I didn't want to waste my story on learning the kinks of podcasting and oh, I had a faux pas when I uploaded today and now I have to redo it.
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I don't want to deal all of that with something so important.
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So I just practiced with that.
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That's so funny, I love that, and you know it's so funny.
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I mean totally different.
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But in some way that's kind of how I started.
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So when I started my pet podcast, I was like I have no idea what I'm doing.
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You know, I've learned some basics, I took some courses, but I didn't edit, I didn't do anything, I just started and people started asking to be on it.
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I'm like, ok, and now it's turned into this thing where it's a passion project.
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I want to advocate for animal rescue and adoption and people are listening and I don't even have to promote that much, people just are subscribed and keep listening and it's oh OK, people want to talk about this and want to hear it.
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And now it's taught me all the things to make this new one better.
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So that's what I love about podcasting you can kind of dip your toe in and see if you like it and maybe even guess on other people.
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That's what I always tell people to do.
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If you're not sure, go be on someone else's and see if you'll even like it.
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Totally.
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Yeah, it is weird.
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You'd think, even if you like talking, oh, you'll love podcasting.
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But it is very weird.
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I mean, even like us right now, like you're not here, right, very weird.
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Podcasting is very weird.
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Like, you feel like almost like you're talking to yourself and it's just.
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Yeah, it's a really strange yes Thing especially for you because you do you, you know basically you do it solo.
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But before we get to that, so the reason you kind of wanted to test out because the story you wanted to tell was really important to you, obviously, so can you tell the listeners a little bit about what that story is and why you decided to start the podcast for it?
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yeah, my podcast is a true crime podcast.
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I am investigating my dad's cold case murder from 2002, just an unsolved case.
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It never really went through like a trial.
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It wasn't like someone was acquitted and they can't find the right person.
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They just haven't found anyone.
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It's a very weird sort of set of circumstances and so I started this podcast as sort of an investigative tool.
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It's weird.
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It started as like an advocacy tool to sort of get the word out about the case, to put pressure on the police department, and has very quickly turned into an investigative tool of like tips are coming in, of like tips are coming in, information is surfacing and so a lot of my leads are coming now through the podcast, which is really interesting and, yeah, it's my sort of perspective of that journey, but also the case itself and the logistics of the case, the facts, the case files, witness testimony etc.
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Sort of all wrapped into this.
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I would maybe say it's like a documentary.
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Right.
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But in a podcast.
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Yeah, and so it's kind of turned you into an investigative journalist in a way, but also a researcher, because you're having, you're getting information, but then you've got to dig more.
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A researcher because you're having, you're getting information, but then you've got to dig more and you know true crime is such a specific kind of set of skills I would imagine I would have no word, any idea where to start to even get information from the police, let alone to do all the things you've done.
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So what has surprised you most about the process of where you started and what you thought it would be and kind of where you're at now?
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Oh man, I mean, I thought it was going to be like I don't even know a lot easier.
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I really and like naively, really did believe that like you could call up any police department in any town in USA and go, hey, I'm curious about the disappearance of so, and they just mail you a box of stuff.
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That is so not how it works.
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And so when I called the Belmont County Sheriff's Department to get access to the case files which I'm looking at right here, this is my dad's murder file.
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This is what's crazy.
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I'll show you.
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This is it.
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That's it.
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Yeah, oh my gosh.
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Yeah, like you said, you have this idea of like boxes are going to be, like laid down for you, with all this stuff, and it's just like a pile of papers.
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This is literally it, and yeah, so getting this was insanely difficult.
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It took about nine and a half months for me to get access after the first initial attempt, and then, yeah, I expected there to be more in there.
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I expected you know even the contents of this file to be more in depth.
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Give me more explanations.
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Everything in there is like so confusing and doesn't make any sense, and so I just the whole process as far as, like, the information gathering, was really surprising, because I just didn't know what to expect.
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I'm also not a journalist, so I have no idea how to like put all of this together.
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Storytelling is like an insanely difficult art.
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I'm friends with a lot of brilliant storyteller, comedians, writers, filmmakers, and I really underestimated how difficult it is to tell a story from beginning to end, and then, even within that, every episode has to have a beginning, middle and end and, you know, add to the arc of the actual story.
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And how do you do that when you have no idea where the story is going, because this is still an unsolved case.
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It's been just challenge after challenge to put this all together on top of you know, actually reading through all of this, investigating, asking myself questions when do I go from here?
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It's been so much and it's funny, I love.
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Thank you for saying that I am a journalist and an investigator.
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I love to hear that because I do not feel that way and I, oh yes, I am.
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But I'm also.
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You know, I write the episodes, I record them in my apartment, I edit them.
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I don't mix and master.
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I'm very fortunate to have a friend who does that for me but right when you know, we get off here, I have to string out an episode, and now we're doing video versions, which is like a whole nother nightmare.
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So I have to piece all that together.
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So I'm like an editor as well and, you know, an executive producer, because then I have to oversee everything.
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When I send it off to be color graded, I have to oversee that.
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And there's just so much involved in all of this that I really was like, when you look at it from far away, you're like you read what 45 pages of a case file and you write a little podcast and you record it and then you're done and that is so, not it?
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That's just the beginning of all the things.
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And then the promoting of it is like is so, not it?
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That's just the beginning of you know all the things.
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And then the promoting of it is like a whole nother.
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Yeah, I spend more money and time promoting my show than I do on anything else, and all the other stuff takes up a lot of time, right?
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So the fact that the marketing takes up double triple, that is like my nightmare.
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It's crazy.
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So yeah's a lot.
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Yeah, you know, I think it's like the great thing and not so great thing about podcasting is people see it.
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Oh, that's easy and in a way, it is to get started and to get up and going.
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But if you really want to do it well and you want it to be quality story content as well as sound and video and all those, it's a lot.
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There's a lot of moving pieces and a lot of us.
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You do most of it or all of it yourself and you know.
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And then there's the whole, like you said, the marketing piece.
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Okay, I've created it.
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Now how do I get people to listen to it?
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That's just a whole nother job.
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Yeah, but the great thing about podcasting is it can evolve, which I think yours kind of has, as you're been telling the story and, like you said, you start to get more information.
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I actually just listened to your most recent episode today and the last two episodes have been really interesting because it's been a little different than what you had done prior, because you were actually speaking to someone who has been said to possibly be like the prime suspect in this case, and I could definitely hear a difference in the way your voice is like when you were talking to him, versus when you're like narrating it more.
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So how has that kind of change and you know you went back to Belmont and all of that process kind of been for you to navigate through?
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oh my god, it's like the most emotional thing ever.
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I feel like, yeah, my podcast voice is very different than my like regular voice.
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I also am like a very I don't even know how to explain it you know those people who like smile and laugh when they're like uncomfortable.
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That's what I do, and I feel like when I was like re-listening before we posted the episode, I was like, oh my god, I'm like laughing when I'm talking to this guy.
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Is that weird?
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Do I sound like a serial killer?
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And no, I think so, like when I listen to it you could.
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it's like you're trying to ease your own nerves and speaking to this person while not acting like I don't know what to think about what he's telling me.
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You learn things you had never heard before, and so I'm imagining your brain was just going like a million miles a second.
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Oh, totally.
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It's just the most emotional process ever.
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Ever, I mean, I don't know of anything I've done up to this point in my 28, almost 29 years of life that has been more emotionally taxing than this, and that moment was probably the peak of you know, the craziness of this journey is, you know, it all culminated into talking to this person and that was just wild.
00:19:46.599 --> 00:19:53.498
And also in a way where you're like, how do I say this?
00:19:53.498 --> 00:20:06.108
I feel like when everything you think is true sort of starts to unravel in front of you, it's frustrating and it's just such a weird feeling.
00:20:06.108 --> 00:20:12.295
And I've had that feeling before because, you know, I thought my dad died of a heart attack and then I found out he was murdered.
00:20:12.295 --> 00:20:17.323
So that truth was sort of unraveled in front of me and then it felt like, oh, and now here I am again.
00:20:17.323 --> 00:20:28.288
I believe this truth, and now that is also unraveling and it's very bizarre and this process just in general is insane and I wouldn't recommend to anyone.
00:20:29.036 --> 00:20:31.201
Well, I'm sure there's, because there's two pieces.
00:20:31.201 --> 00:20:40.161
It's like you creating this art, this content, this story on this side and you're proud of it and you're trying to get it out On this side.
00:20:40.161 --> 00:20:45.402
It's you, it's your story, it's your life, it's your family.
00:20:45.402 --> 00:20:57.655
That's what I loved about, I would say, the first season is the way you weaved into the story of what happened to your dad, with your experience of different family members and what you knew when you found out and things like that.
00:20:57.655 --> 00:21:02.708
So I'm sure it's a lot for you to take on because of the emotional aspect of it.
00:21:03.855 --> 00:21:05.359
Yeah, it really is.
00:21:05.359 --> 00:21:28.563
It's yeah, because I'm trying to do the job of a journalist, which is to remain as objective as possible, right, but this is like a very deeply personal story and so to try to, you know, showcase that side of it while also sticking to the facts, right, the lines just overlap so much.
00:21:28.563 --> 00:21:31.744
It's very confusing and it's difficult to write.
00:21:31.744 --> 00:21:38.381
And I talk a lot about we have to rewrite episodes a lot, because I'll do a first draft and then it's oh, this is too.
00:21:38.381 --> 00:21:45.002
You've really this is not your diary, madison, and so then we have to rewrite it and it's very difficult to ride that line.
00:21:45.523 --> 00:21:47.347
And you know, I did that on purpose.
00:21:47.347 --> 00:21:48.936
I set the tone of the show to be that.
00:21:48.936 --> 00:21:55.584
It could have been, you know, more of a journal, but it's just, that's just not what I wanted it to be or what I envisioned.
00:21:55.584 --> 00:22:02.271
And you know, we want to keep the tone the same throughout, even as things sort of evolve and shift and adjust.
00:22:02.271 --> 00:22:22.964
And yeah, it's been a very interesting process point about how to podcast, but also about myself and how I handle these situations and sort of how to process, you know, all of this very crazy stuff.
00:22:23.645 --> 00:22:27.442
Yeah, I'm sure there are moments where you kind of have to give yourself grace and give yourself time.
00:22:27.442 --> 00:22:36.561
And it's OK if you don't get this done right now, because you're processing something that's like impacting your life and you're like trying to make sense of it too.
00:22:37.535 --> 00:22:40.001
Yeah, totally, and thank God for Bravo.
00:22:40.001 --> 00:22:41.205
I mean shout it out.
00:22:41.615 --> 00:22:42.358
Thank God for.
00:22:42.419 --> 00:22:42.840
Bravo.
00:22:42.840 --> 00:22:44.698
Thank God for Bravo.
00:22:44.698 --> 00:23:02.964
Like I, you know, there are days where I remember I took about I don't know, maybe two weeks I had a launch party for part two of the podcast and I handmade 250 friendship bracelets for everyone who attended the party.
00:23:02.964 --> 00:23:08.520
And I remember going why did I do this to myself after I had made 20 bracelets?
00:23:08.520 --> 00:23:12.012
But it ended up becoming such a weird cathartic.
00:23:12.012 --> 00:23:14.077
Oh, I'm going to take a break from all of this stuff.
00:23:14.077 --> 00:23:29.057
I just make bracelets and I started playing Real Housewives of Salt Lake City when I started making the bracelets and by the time I finished all 250 bracelets, I had watched all four seasons of Real Housewives of Salt Lake City in two weeks.
00:23:29.057 --> 00:23:35.767
And that is like mental illness behavior and I should be locked up.
00:23:35.987 --> 00:23:41.078
But, come on, you had to get to the point where you got to receipts through time.
00:23:41.318 --> 00:23:48.250
I had to get to the end and it is such a like I had to just be like.
00:23:48.250 --> 00:24:00.019
If you need to watch you know a ridiculous amount of Real Housewives of Salt Lake City, ridiculous amount of Real Housewives of Salt Lake City then that's what you need to do today and that's fine.