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Hello, my friend.
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Welcome to the Podcast.
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Your Story Now podcast.
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I am your host, julie Marty Pearson, podcaster and coach for new and aspiring podcasters.
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I am so excited to have you here to listen to this new episode.
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I hope this story inspires you and gets you motivated to podcast your story now.
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I'm so excited to have my friend and fellow podcaster here, rebecca Johnson.
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Rebecca, thank you so much for being on the podcast with me today.
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I'm so excited.
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So, rebecca and I know each other mostly virtually.
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We've been in a podcasting community for gosh several years now.
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We finally got to meet in person recently at PodFest, where it was just like an amazing community of female podcasters.
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We all know each other and we finally got to all meet in person.
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What was that like for you, rebecca?
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finally, got to all meet in person.
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What was that like for you, rebecca?
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Well, podfest.
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In general.
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I love PodFest because it's all about community people helping each other.
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Everyone there is so supportive Like.
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I've never been to a place where the community is just so encouraging and supportive.
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Everybody wants to help everyone with their podcast, it doesn't matter what it is.
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But one of the things that I really like most about PodFest is being able to meet in person with my podcast family and you're in that family and so we finally got to meet in person this year.
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That was so exciting.
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One of the things I'm talking about on this podcast trying to help other women get their podcasting journey started is talking about how important it is not to isolate yourself, because podcasting can be lonely and isolating.
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So for you, how important is that?
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Networking and community of other podcasters how important has that been to your journey, oh my gosh, I don't.
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Honestly, I don't think I could do it if it wasn't for my podcast community.
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There's still a few people that were in the cohort that I was in to launch my podcast that I do still communicate with, but since then I've made other podcasting friends Of course you but I couldn't do it without podcasting friends and I'm not.
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How do I say this?
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I don't want to say this the wrong way.
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I don't want anyone to take this the wrong way, but when you're picking your podcast friends, but when you're picking your podcast friends, you need to pick people that are going to be your podcasting friends.
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Like you have podcasting friends that you can just communicate with, like say, hey, how you doing, and you support each other online and things like that.
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But you need podcasting friends that are going to support you outside of that.
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You need podcasting friends that want to meet, that want to actually message with you.
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You want podcasting friends that you can help each other.
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Like I can ask you a question, like I can send you a message and I can ask you a question, and I don't feel like you're going to hide the information on how to do that, right?
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So if I'm stuck and I need help.
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I need to be able to go to someone and say how do you do this?
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And someone say this is how you do it.
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Or hey, would you like to do a Zoom and let me show you how to do it?
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Yes, I would absolutely love that.
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Those are the podcasting friends that you need.
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I mean, you do need to socialize with other podcasters, but you need a community.
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You need people that you can rely on and that will be there for you in that aspect.
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If not, it can be very lonely and you can get discouraged very quickly.
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Yes, I think that's so important because, look, podcasting is great and having courses and having programs that you purchase to learn parts of it is necessary.
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You and I have both done that.
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Some of them have been the same, Some of them have been different.
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We've been in a membership group before, but we're also in free groups together where people literally post I'm trying to do this, why isn't it working, or how did you do this, and people will respond there's no, oh well, if you pay me, I'll do a session for you.
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No, we're going to support each other.
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We're going to say I know how to do it.
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I'm going to show you.
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There's going to be something that I don't know and you'll help me when that happens.
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Exactly that's.
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Yeah, that is the community that you need, because I'm not going to lie I have reached out to someone for help and one for help and thought, oh, I can ask, and then I was hit with a this is my price for that, right Like oh, we must not be that close, my bad.
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And you learn who your people are and maybe who are just more business networking people.
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You need all of it, yes, but you really need that.
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Like you said, it's a true friendship community that support people who are willing to collaborate, just like we're doing right now.
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You're coming on my podcast.
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We're in groups where we do review swaps, we do episode swaps, whatever it is.
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We support each other and that is so vital, especially for women in podcasting.
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Yes, yes I have to say, going to podfest, it was my first in-person conference and I was still pretty shocked at how many men were there versus women.
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Like I think it's still a fairly male dominated medium, even though there's more and more women.
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That's one of the reasons I started this podcast is women need to tell their story through podcasting.
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So first, as a woman, why do you think it was important for you to tell your story and multiple stories at this point?
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obviously, well, I'll be honest with you Whenever I started my podcast, I wasn't necessarily thinking about being a woman, but it was all about being a widow.
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But I guess, technically, a widow is a woman, true, so, yeah, so, but gosh, what was the question?
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now, okay, so for everyone who's mean it's okay If I was a widow or a woman.
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I don't know, I guess our widowers, can they be.
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They're going to be male or no Widowers are men, widows are women.
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Oh, see I learned something.
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So we haven't.
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I introduced you as my friend and fellow podcaster, but I haven't said Rebecca has a podcast called Love is Not Dead Just my Husband.
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And Rebecca has a podcast called Love is Not Dead Just my Husband.
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I always get a good chuckle whenever I tell people about you and give that title, and what I think people can learn from that title is attention grabbing.
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Titles grab people's attention and they stop and they want to listen.
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So I love the title.
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Yes, so that is your podcast.
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Obviously, you started it to tell your story as a widow, that's where we were.
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There you go.
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So, not necessarily specifically as a woman, but as a widow.
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You wanted to reach other widows, meaning reach other women who had or were going through what you had been through.
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Yes, so in that capacity, why did you decide you wanted to tell that story?
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In that capacity, why did you decide you wanted to tell that story?
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Initially I wanted to find a community.
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I was looking for support with where I was at in my widow journey.
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So I wasn't quite there with a widow who just lost her husband and I wasn't quite there with a widow who's maybe remarried, had more children and well into their chapter two.
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But I was stuck on moving forward.
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I wanted to move forward and I was struggling with how to do that and I was looking for other widows who were in that same time period as me.
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That makes sense so.
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I wanted to share my story because that is where I was struggling.
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I was stuck, I was stuck in my grief and I was so comfortable with the pain, that's just.
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I wanted to leave that, and I was already on a journey in that direction and I just happened to get support and love and encouragement from a group of women that I had met on a women's wellness retreat in Mexico.
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These women changed my life and we became friends and then it just came about that I should do some public speaking to share my story, and I was really nervous about being in front of people and being on stage and one of the girls had the idea they're like you should do a podcast.
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You are hilarious, you should do a podcast.
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And I'm like I can hide behind a mic.
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I can hide behind a mic.
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I could do that, I can talk and I concur that you have the best humor in general but about your own experience that you catch people off guard.
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But it's such a great way to move through pain and grief and you just have such a positive, humorous perspective that I love that about you.
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Oh, thank you, but I think what you said is important.
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You realized you had a story to tell.
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You wanted to find other people that you knew would connect with where you were and you might be able to help each other.
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You wanted to maybe go into public speaking, but you weren't ready for that leap, so podcasting came as a good first step.
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Yes, it has been.
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It has been quite the experience and I do feel like it's preparing me for that next step.
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So it's been quite the year and it's it's been a journey.
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And I think that's important because I think so many people hear now video YouTube stuff.
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True, the true podcasts are still audio only Now.
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That doesn't mean you can't do other mediums, but a lot of us started because of the appeal of audio only right, like you said, behind the mic.
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Yes, it's also now.
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There's other parts to it, like social media and video and going live and all these things.
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So how did that initial step in podcasting pull you into the more uncomfortable stuff you weren't ready to do?
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I learned it because I had to.
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I mean, this part is the easy part, right, the fun part coming up with the ideas and what you want to share in recording it.
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That's the fun part.
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The hard stuff is the editing.
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The time it takes to edit the social media, coming up with what to put on social media, worried about what your Instagram looks like.
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Do I have a bio?
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Do I have a website?
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Do I need a website?
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What's an RSS feed?
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I still don't know, podcasting has its own language that you've got to learn.
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And there's, I still learn new stuff every day and I'm like, oh, that's how you do it, oh, that's cool.
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Yeah, and then you learn the social media and it's not just a post, and then it's a reel, and then it's a TikTok, and then it's a YouTube, and then it's now we got to do interviews, and now I got to learn how to do an interview, and now I need another platform and it's a constant learning experience.
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But through it all, I feel like I am more comfortable with sharing my story.
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Sharing my story, I've learned to be more consistent.
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I've learned a lot about accountability.
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Whenever you have listeners.
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I'm learning to how to speak better.
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Believe it or not, I still say a lot of ands and ums and likes because I mean, that's how we talk in general.
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Right, I mean we all don't sound like these professional little robots, but that was ultimately the goal is to get into public speaking and to be a public speaker.
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You do have to be a little professional, so I've been learning a little professionalism along the way too, but I think that's important, I think, because it's okay to start in the messy.
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That's what I did, like I didn't edit my first few episodes at all, I just decided to put it out there.
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Then you get a buddy going to respond to this or listen to it, and then from them I started editing more and doing the music and all the things.
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So you start where you are and you grow.
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That's the great thing about podcasting, like you said, it's you're constantly evolving and learning new things.
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But you also don't have to do it all right now.
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Right, you don't have to be on every social media platform.
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You don't have to do a newsletter and an email list and a blog.
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That's great if you can add it later.
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So where have you really learned that balance in terms of you can grow your podcast without having to do every single?
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thing, it's mindset, because in the beginning, like most people, I was really excited and I wanted to do everything.
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I wanted to do everything and I want to do all the things and I wanted to do them all at once.
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That was extremely overwhelming and I just had to decide.
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What's most important and for me, most important was the podcast itself, getting out the episodes and sharing.
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Then I took the next step, which was social media, and I wasn't good at it.
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I didn't really know what I was doing.
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I didn't really know what listeners wanted, so I was just putting anything out there, and I recommend just doing that, just putting anything out there because that's going to get you over your fear.
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I mean, it took me at least almost a year before I really learned anything about social media.
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And I took a class.
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Actually, it was a free class, it was a free challenge, it was the Sasa Challenge.
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Okay, ina Coveney, who is a colleague and coach to both of us, who is amazing.
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She does amazing masterclasses and challenges around building your visibility with social media, with a small audience.
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Yes, I did her free salsa challenge and I learned so much about Instagram and social media just doing that and really, truly, that's how I learned to do my Instagram and once I learned, it was easier.
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Now am I consistent at it and still that great at it?
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No, but I try and that's really it.
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Just try.
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Just try.
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I think that's so important because it can be overwhelming to think you have to post every day and something new and all these things.
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It's like you can post it.
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You can post it when it works for you, you can post it when it feels right and you can post something you posted a month ago again because who knows if somebody saw it a month ago.
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There's so many things that you have to get comfortable with that.
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I don't honestly know how the influencers keep up with the daily stories and the TikToks and all of that.
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It feels overwhelming to me.
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But I also think what you said was good to say is you just got to try it and see how it goes, because you're going to get a sense of what people respond to when you start posting.
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Yes, yes, so we've talked about why you started, why you did podcasting, but we haven't really actually talked much about your story specifically.
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Oh.
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So we can get into it a little bit.
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I know it's a long story.
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It's evolved since through the last five to six years for you.
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But I know when you started your podcast you were starting it, like you said, because you were looking for a community and you were podcasting your story at the time, which you said was in this in-between kind of limbo but in your grieving process.
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So how did you feel about starting there and where you've ended up with the podcast?
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Has that changed?
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What has that process been like for you?
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Yeah, so it's changed drastically.
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In 14 months I launched December 2022.
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I launched.
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Everything's changed since then.
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Halfway through the year, I rebranded because I learned a little bit more about branding.
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So I rebranded about halfway through the year.
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Then at the end of the year so just in November I found out my cancer had metastasized.
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So that has also had my podcast changed a little bit.
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So I've pivoted and that's something that new podcasters should also know that your podcast can change at any point.
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It doesn't have to remain the same.
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You can pivot as much as you want.
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You can pivot a little bit, you can pivot a lot.
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So now in my podcast I still talk about grief and loss, but actually I take that back.
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Well, I do talk about grief, but in the beginning my podcast was mostly about grief and loss and moving forward.
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Now my podcast is more about life and loss and moving forward.
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And I think that's such an important journey for listeners to hear, because I think myself even, and so many people are so afraid of change.
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You've got your podcast, you're doing your thing.
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I can't change it.
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I can't talk about something else, I can't do a different format, I can't change the name.
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Actually, you can.
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You can do whatever you want and you're a prime example of your life has shifted, so your podcast has shifted too.
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Yeah, and that's the thing.
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It's OK that it's going to shift, because you're always going to find your people.
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You're always going to find the, your listeners, your audience.
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I just like to say your people, because they're my people.
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You're always going to find your people, no matter what you're pivoting to, because you're probably pivoting in a different direction.
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That one you need to go.
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Change is also good, because I don't think we grow if we don't have change.
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There's so much you can learn from that.
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Your listeners can learn right along with you.
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Right.
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I think that's important because some listeners will get bored if you're talking about the same thing over and over again.
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Maybe they're not getting what they need anymore, and that's okay, but there's going to be other people, like you said, are going to find you.
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They're going to find you and, whatever it is you're saying or telling, they're going to come to you because of that, and you're a prime example of the people are going to find you because you had a pretty big milestone recently the end of 2023, you hit 10,000 downloads, if I remember.
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I did I hit 10,000 downloads, exactly one year and two days from the launch of my podcast.
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So, I was so excited about that and the downloads is not important, like that's not what we should focus on the downloads and I don't even know what it was, but it was around nine months.
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It was right around nine months Something changed in my listeners and that is when my numbers started to grow.
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That's when my downloads started to grow.
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For nine months I didn't have much.
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It was very slow growing for me and it was, I know, at least six months before I had my first widow listener reach out to me.
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I mean, I thought the only people that was listening to my podcast was my family and my friends and me.
00:21:20.425 --> 00:21:26.182
I was listening every week on every platform, just to get a download.
00:21:26.343 --> 00:21:28.165
So I've done the same thing.
00:21:28.267 --> 00:21:33.726
Look I don't care, I'm not even embarrassed, I'm not even embarrassed about that.
00:21:33.766 --> 00:21:35.837
I think we all do that, especially in the beginning.
00:21:35.837 --> 00:21:39.867
We're like download, yeah, and I think it's important what you said.
00:21:39.867 --> 00:21:40.981
Downloads aren't everything you hear about that.
00:21:40.981 --> 00:21:42.835
And, of course, it's important what you said Downloads aren't everything you hear about that.
00:21:42.835 --> 00:21:48.224
And, of course, the big ones that's what they promote, because downloads are where you get ads and all those things.
00:21:48.224 --> 00:21:52.003
But for us, indie podcasters, yes, it's important.
00:21:52.003 --> 00:21:52.987
We want to look at it.
00:21:52.987 --> 00:21:54.736
What episodes are big?
00:21:54.736 --> 00:21:55.696
What do people like?
00:21:55.696 --> 00:21:56.458
What don't they like?
00:21:56.458 --> 00:21:57.038
All of that.
00:21:57.739 --> 00:22:01.241
But I think what's important is you talked about social media.
00:22:01.241 --> 00:22:02.143
Wasn't your focus?
00:22:02.143 --> 00:22:06.306
You aren't on every platform, but your listeners still found your podcast.
00:22:06.306 --> 00:22:08.228
Yeah, absolutely.
00:22:08.228 --> 00:22:13.172
I think that's an important thing because we hear that so much.
00:22:13.172 --> 00:22:24.182
And, yes, it is important and it's great to be able to say my podcast did this, or I'm in the top 10 percent, or I'm in all those things, because it's great and people think, well, if people are listening, I should check it out too.
00:22:24.182 --> 00:22:25.205
So it is important.
00:22:25.205 --> 00:22:27.502
But you don't want to focus on that.
00:22:27.502 --> 00:22:30.383
I do it sometimes like stop looking at the numbers.