WEBVTT
00:00:06.719 --> 00:00:11.839
Are you a podcaster looking for new ways to grow your show?
00:00:12.080 --> 00:00:15.839
Are you thinking about launching a podcast and don't know where to start?
00:00:16.079 --> 00:00:20.719
Are you a podcast guest trying to find the right podcast to guest on?
00:00:20.960 --> 00:00:24.800
If you said yes to any of these questions, you are in the right place.
00:00:25.039 --> 00:00:26.879
Welcome to Podcast Your Story.
00:00:27.039 --> 00:00:28.160
I'm your host, Dr.
00:00:28.239 --> 00:00:37.759
Julie Marty Pearson, and I help purpose-driven women own their voice, share their story, and grow their confidence through podcasting.
00:00:38.000 --> 00:00:52.320
This podcast is all about amplifying women's voices in podcasting by sharing tips and tricks on how to launch a great show, grow your existing podcast, and how to become a sought-after podcast guest.
00:00:52.560 --> 00:00:57.280
I want to thank my community members for helping to support this podcast.
00:00:57.439 --> 00:01:05.200
If you're looking for a supportive community of women podcast hosts and guests, check out the podcast your story community membership.
00:01:05.359 --> 00:01:13.920
In this new episode, I am speaking with Andy Smiley, a fellow podcaster with a podcast called The Friendly Podcast Guide.
00:01:14.239 --> 00:01:20.159
She helps women grow their shows through marketing strategies on Pinterest and threads.
00:01:20.400 --> 00:01:22.640
I know you're going to enjoy this episode.
00:01:22.799 --> 00:01:30.799
I so enjoyed talking to Andy, and I cannot wait for you to hear our conversation and get some great tips for your own show.
00:01:59.280 --> 00:02:01.840
So welcome to the podcast, Andy.
00:02:02.159 --> 00:02:03.439
Thank you so much for having me.
00:02:03.599 --> 00:02:04.640
I'm so excited.
00:02:04.879 --> 00:02:08.800
Podcasting has really kind of changed my life.
00:02:08.960 --> 00:02:09.840
Not kind of, it has.
00:02:09.919 --> 00:02:10.719
It has changed my life.
00:02:10.879 --> 00:02:13.599
So I love talking about podcasting in all of its forms.
00:02:13.759 --> 00:02:15.039
So I'm stoked to be here.
00:02:15.360 --> 00:02:32.719
And I love that you started with that because one of the things I always say, either I'm explaining my podcast or what my business is about, is that I love talking to other women who are podcasters to talk about why they got into podcasting, but more importantly, how it changed their life.
00:02:32.960 --> 00:02:37.759
Because every woman who is a podcaster I've spoken to, it has changed their life.
00:02:38.000 --> 00:02:40.719
So I love that that's what you started with.
00:02:41.360 --> 00:02:43.520
It's like I was meant to be here or something.
00:02:43.759 --> 00:02:44.240
Right.
00:02:44.719 --> 00:02:50.719
And, you know, I always say it's not that it changed our life specifically in what people would think, maybe.
00:02:50.800 --> 00:02:54.080
Like we're not famous podcasters, we're not rolling in the dough.
00:02:54.240 --> 00:02:54.400
No.
00:02:54.719 --> 00:02:58.400
But podcasting is a very transformational experience.
00:02:58.639 --> 00:03:05.280
And so before we get into how that has happened for you, let's go back to how did you first get into podcasting?
00:03:05.599 --> 00:03:05.919
Okay.
00:03:06.240 --> 00:03:09.199
So we have to go back actually kind of a little bit.
00:03:09.360 --> 00:03:15.840
So I graduated from university in a broadcast journalism major.
00:03:16.000 --> 00:03:19.599
So I've kind of like always wanted to do some version of this, right?
00:03:19.840 --> 00:03:24.960
Um, my internship was with a radio show, like a talk radio show.
00:03:25.120 --> 00:03:28.159
Fell in love with radio, all aspects of it.
00:03:28.479 --> 00:03:33.680
And I ended up being able to work for that radio station um after I graduated.
00:03:33.919 --> 00:03:38.960
And then um my husband and I were like, okay, cool, we should probably start having kids because that sounds fun.
00:03:39.199 --> 00:03:39.680
So we did.
00:03:39.840 --> 00:03:47.120
And we had three littles while also moving to Kansas for my husband's um master's program.
00:03:47.280 --> 00:03:51.439
And during that time, I like knew that podcasts existed.
00:03:51.599 --> 00:04:01.199
And I kind of fell in love with them as a mom because I could listen to a podcast and like have some like quote unquote adult conversations with people, right?
00:04:01.439 --> 00:04:06.639
When I had tiny humans that I was taking care of all day and it was hard.
00:04:06.960 --> 00:04:13.039
And so I fell in love with podcasts then, and I was like, you know what, I'm gonna have a podcast someday.
00:04:13.120 --> 00:04:18.079
I had no idea what that podcast was gonna be about, but I knew I was gonna have a podcast.
00:04:18.319 --> 00:04:22.480
And I had after I had my third baby, I was like, okay, I'm ready.
00:04:22.560 --> 00:04:24.000
I'm ready to have my own podcast.
00:04:24.160 --> 00:04:31.040
So she was born, and like two weeks later, I started creating my podcast because of course that's the best time to do it, right?
00:04:31.199 --> 00:04:31.439
Right.
00:04:31.600 --> 00:04:36.639
So uh she, yeah, so like it definitely was not an overnight thing.
00:04:36.720 --> 00:04:38.079
I started my podcast.
00:04:38.240 --> 00:04:43.839
I started working on it fall of 2021, and it launched the following February.
00:04:44.000 --> 00:04:47.839
I think because I was in radio, I was like, I have to have it have it has to have good sound quality.
00:04:47.920 --> 00:04:50.480
It has to like I was way too much of a perfectionist.
00:04:50.560 --> 00:04:53.519
Like I really didn't need those things when I was first starting, but here we are.
00:04:53.759 --> 00:04:58.720
So I started it and I really, it was so nice to have something that was just for me.
00:04:58.879 --> 00:05:03.839
It was, it was not for my kids, it was not for my partner, it was just a me thing.
00:05:04.079 --> 00:05:09.920
And um, the first iteration of my podcast was helping other moms find podcasts for themselves.
00:05:10.079 --> 00:05:17.360
And I got to interview other podcasters and have them talk about their podcast, how they got into it, who would be a good fit for their show.
00:05:17.519 --> 00:05:22.079
So my podcast has shifted since then, but I think someday I will go back to some version of that.
00:05:22.240 --> 00:05:31.040
But I still am very passionate about helping people find podcasts that they love, especially as a mom, I love helping moms find kid podcasts for their kids too.
00:05:31.519 --> 00:05:35.680
So that, so that is kind of like my journey of starting.
00:05:35.839 --> 00:05:39.360
And then not last summer, but the summer before I switched.
00:05:39.519 --> 00:05:48.879
And now my podcast is specifically helping women podcasters grow their shows because truly, kind of like this show, quite honestly.
00:05:49.120 --> 00:06:00.160
I want more women's voices out there, and podcasting is a great way to do it, but growing a show can be daunting and overwhelming, and I want to try and help it be less of those things.
00:06:00.399 --> 00:06:00.720
Right.
00:06:00.879 --> 00:06:06.000
And gosh, that there's 20 conversations we could have just from that comment alone.
00:06:06.480 --> 00:06:07.120
Oh, seriously.
00:06:07.519 --> 00:06:12.639
I think part of it is also because you can do podcasts in so many different ways.
00:06:12.800 --> 00:06:21.920
Yes that also makes growing it give you options based on live streaming versus recorded, audio versus video or both.
00:06:22.160 --> 00:06:25.040
And, you know, there's so many options that can be overwhelming.
00:06:25.120 --> 00:06:27.600
But I want to go back to what you were talking about with your first podcast.
00:06:27.680 --> 00:06:36.000
It's such an important thing because I think, especially now, there are just so many podcasts and you don't know until you listen.
00:06:36.480 --> 00:06:49.199
So if you're looking for a certain topic to be able to have someone to go to who says, these are the best new mom podcasts, or these are the best podcasts for kids under three, or you know, these are the best podcasts for women podcasters who want to grow their show.
00:06:49.360 --> 00:07:02.160
Like, there's like having help in that, I think is huge because you know, as I mostly have been helping people start podcasts, it can be daunting to think about where do you fit in as a new podcaster?
00:07:02.319 --> 00:07:03.279
Where are my people?
00:07:03.439 --> 00:07:04.560
There's just so much.
00:07:04.879 --> 00:07:05.120
Yeah.
00:07:05.360 --> 00:07:13.120
You know, I think blogging and podcasting and newsletters, anything like that where we can share what we think are good ones and why.
00:07:13.360 --> 00:07:22.639
I think that is such an important ref resource for us to happen, have too, because like who has time to go listen to all these podcasts to figure out which ones you like?
00:07:22.879 --> 00:07:25.680
And I say that as someone who helps people start podcasts.
00:07:25.759 --> 00:07:33.759
And so I think a lot of what you're saying is growing your show isn't always about posting on social media and sending out emails.
00:07:33.839 --> 00:07:41.519
There's other ways like you can collab or create space that helps people learn about you without it being so like salesy or promotion-y, right?
00:07:42.000 --> 00:07:42.720
Thousand percent.
00:07:42.879 --> 00:07:44.319
Yes, yes, yes.
00:07:44.560 --> 00:07:52.000
So, what was it that made you decide to shift in 2024 into helping women grow their podcast?
00:07:52.160 --> 00:07:53.360
Was there something you had learned?
00:07:53.519 --> 00:07:55.439
Was you were you seeing this need?
00:07:56.639 --> 00:08:08.720
Okay, so when I so I had my other podcast, I had so many people, not so many, many, many women, not like hundreds, but many, more than I could handle at the time, asking me about podcasting.
00:08:08.879 --> 00:08:10.399
How are you starting a podcast?
00:08:10.560 --> 00:08:11.839
How do you grow a podcast?
00:08:12.000 --> 00:08:12.800
All of these questions.
00:08:12.959 --> 00:08:21.040
So I had a couple of offers where I would like help people start their podcast or help people like I'd do a console and we talk through, oh, this is the kind of podcast you have.
00:08:21.199 --> 00:08:24.079
Okay, here are some marketing ways you can market your show.
00:08:24.399 --> 00:08:36.720
And that side was starting to grow more, which was fun, but also incredibly overwhelming because I was I, in essence, had like two very different parts of my like businessin-ness.
00:08:37.279 --> 00:08:40.720
I guess that's a totally get what you're saying.
00:08:40.799 --> 00:08:51.360
As a person who has a podcast about pets and a podcast about podcasts, like yes, you feel like you're turning different parts of your brain on depending on what you're working on.
00:08:51.679 --> 00:08:52.159
Yes.
00:08:52.399 --> 00:08:58.399
And for me, I don't have the capacity to turn on and turn off different parts of my brain right now.
00:08:58.639 --> 00:09:01.919
My oldest, I guess at the time, he was six.
00:09:02.159 --> 00:09:04.159
So I had six, four, and two-year-old.
00:09:04.240 --> 00:09:07.200
And I was like, I cannot do that right now.
00:09:07.360 --> 00:09:08.879
That is way too much.
00:09:09.200 --> 00:09:21.519
So after a lot of a lot of contemplation, a lot of tears, I realized that I needed to have my podcast align with the business that I was creating.
00:09:21.840 --> 00:09:23.840
And so I kind of made that switch.
00:09:24.000 --> 00:09:30.080
But truly, what's been interesting is I know that I have listeners like fluctuate, right?
00:09:30.159 --> 00:09:36.559
Not all of the listeners that started with me when I was the when I was talking to moms about what podcasts are good fit for them.
00:09:36.720 --> 00:09:50.159
I know all of them haven't come with me along the whole journey, but I know that some of them have because I'm still interacting with them because a lot of moms slash women who are looking to start a podcast or grow a podcast, they also love listening to podcasts.
00:09:50.320 --> 00:09:55.600
So I feel like luckily for me, my listener has been similar the whole time.
00:09:55.759 --> 00:10:00.240
So it's that's been helpful for me as far as just talking to my people.
00:10:00.399 --> 00:10:04.559
But I will say, I feel like I'm always like, okay, am I still talking to the right person?
00:10:04.720 --> 00:10:05.519
Have we shifted?
00:10:05.600 --> 00:10:06.960
Like there's always that.
00:10:07.039 --> 00:10:08.480
Like, let's just double check.
00:10:08.559 --> 00:10:11.360
Let's let's take a pulse on who who needs me and yeah.
00:10:11.519 --> 00:10:12.240
Who here's this?
00:10:12.320 --> 00:10:13.200
And what who are you?
00:10:13.360 --> 00:10:13.840
Where are you?
00:10:14.000 --> 00:10:14.320
Yeah.
00:10:14.559 --> 00:10:15.919
Seriously, though.
00:10:16.159 --> 00:10:23.759
But you know, that also makes sense to me because I started my pet one when I was still doing career coaching and I was just kind of like, what is podcasting?
00:10:24.000 --> 00:10:32.720
And then I ended up having several guests on that show about pets who then I ended up being on their shows because one of them had a show about mental health.
00:10:32.879 --> 00:10:37.600
I realized as you were talking about, I'm thinking of like my friend Amy who has a sustainability podcast.
00:10:37.679 --> 00:10:40.000
I first met her, she was on my pet podcast.
00:10:40.080 --> 00:11:03.120
There's all these connections and I think one of the reasons, and I'm sure this is why you may focus on women too, not only because we are women, so we understand other women a little better, but I think there is this connectiveness in podcasting that has allowed so many more women to make connections with other women that they weren't able to access outside of it before this world existed for us.
00:11:03.440 --> 00:11:04.879
Oh, totally.
00:11:05.039 --> 00:11:18.799
I feel like truly, with uh my pod my first version of my podcast, one of the best parts was interviewing podcasters and just meeting people in this way, like meeting people when my kids were taking a nap.
00:11:18.960 --> 00:11:21.360
I would have conversations with other adults.
00:11:21.440 --> 00:11:22.399
It was glorious.
00:11:22.639 --> 00:11:30.000
Or like truly, one of the interviews that I did, um I just I was a huge, huge fan.
00:11:30.080 --> 00:11:32.159
I guess I still am a huge fan of her podcast.
00:11:32.399 --> 00:11:36.399
And so I just found her email, sent her an email, was like, hey, I'd love to have you on the show.
00:11:36.559 --> 00:11:39.519
She came on the show and now we're like really good friends.
00:11:39.759 --> 00:11:41.759
Like we've gone to podcast conferences together.
00:11:41.840 --> 00:11:46.159
And like I'll text her and be like, Hey, Whitney, uh, can you please listen to this episode?
00:11:46.240 --> 00:11:47.759
Something's wrong, and I can't figure out what it is.
00:11:47.840 --> 00:11:49.600
Like, I feel like she's my person, right?
00:11:49.759 --> 00:11:52.000
When it comes to anything podcast related.
00:11:52.240 --> 00:11:58.000
And that just started because I sent her a cold email asking if she wanted to be on my show.
00:11:58.159 --> 00:12:06.559
And I feel like it is such a beautiful, like podcasters, especially women podcasters, we are really, we're all very similar.
00:12:06.639 --> 00:12:08.799
And so I feel like we all become friends really quickly.
00:12:08.960 --> 00:12:09.600
I feel like.
00:12:09.840 --> 00:12:15.919
Well, and I think one of the having been in other worlds where it was very competitive, I used to work in higher ed.
00:12:16.000 --> 00:12:22.399
And even though you had other women who were mentors or colleagues, there was still, it was a different vibe.
00:12:22.480 --> 00:12:27.440
There was still what wasn't corporate, but it was because you know, everything kind of works that way.
00:12:27.759 --> 00:12:29.440
And that's the thing about podcasting.
00:12:29.600 --> 00:12:40.399
Even when I've met women who have podcasts about podcasting like I do, we can still interview each other and have them on because we're not exactly doing it the same or doing the same parts of it.
00:12:40.559 --> 00:12:47.360
Even if we're both helping people start, like somebody else may be doing all the production for them where I'm teaching people how to do it themselves, right?
00:12:47.519 --> 00:12:51.600
So we all have a little difference that what I have found is women are just supportive.
00:12:51.759 --> 00:12:53.519
Yeah, come on mine, I'll be on yours.
00:12:53.679 --> 00:12:58.000
Like it's not competitive because we know there's space for all of us.
00:12:58.240 --> 00:13:00.000
Yeah, a thousand percent.
00:13:00.240 --> 00:13:08.159
And I think what is so fun is I feel like women podcasters are really good at being like, you know what?
00:13:08.320 --> 00:13:13.600
I don't have the capacity to help 50 people start their podcast.
00:13:13.840 --> 00:13:18.559
So I'll do 20, you do 20, and then someone else will do the other 10.
00:13:18.720 --> 00:13:20.159
We'll find her along the way, right?
00:13:20.240 --> 00:13:24.559
Like I feel like it's this idea of like, there's plenty, there's plenty to share.
00:13:24.720 --> 00:13:34.559
We don't all have to fight over the same people because we don't all want the same, like, we all have our own people that are gonna like need different things, and we need different things from our clients.
00:13:34.720 --> 00:13:34.960
Yeah.
00:13:35.120 --> 00:13:35.360
Right.
00:13:35.519 --> 00:13:37.039
We all vibe with different people.
00:13:37.200 --> 00:13:38.720
People vibe with different podcasts.
00:13:38.799 --> 00:13:42.159
They may not like the way I do mine, but they may like the way you do yours.
00:13:42.320 --> 00:13:44.720
You know, it's just, and that's what's great.
00:13:44.799 --> 00:13:50.799
It that I always tell people, no, there aren't enough podcasts because what you're gonna do is totally different than anybody else does.
00:13:51.200 --> 00:13:55.200
And it isn't about being like someone else or the way other people do it.
00:13:55.279 --> 00:13:58.879
It's about figuring out what works for you and what makes sense for your world.
00:13:59.120 --> 00:14:08.480
So I guess with all of those options, how have you kind of figured out where to focus with your podcast helping people grow theirs?
00:14:08.799 --> 00:14:10.000
Okay, I love this question.
00:14:10.159 --> 00:14:15.360
I feel like for me, it's been what works for me, certainly.
00:14:15.679 --> 00:14:26.720
Also, what has what I've what I'm like podcasting as a whole and like marketing trends, and like if those marketing trends would work for us or not.
00:14:27.039 --> 00:14:37.919
Because there's definitely some that it's like, sure, like bro podcasters could probably, you know, send 50 cold emails a week, but I no, I cannot.
00:14:38.000 --> 00:14:42.080
So I have to be like more choosy about the podcast opportunities that I email about.
00:14:42.399 --> 00:14:45.919
And so for me, mine is very specifically.
00:14:46.080 --> 00:14:56.559
I help women grow their podcasts in a way that is truly just how I can grow mine, which is like in a way that doesn't take over your life and doesn't take up a bunch of time.
00:14:56.720 --> 00:14:58.399
Kind of like a set it and forget it.
00:14:58.480 --> 00:15:02.879
Like podcast guesting, Pinterest, threads is like my favorite social media platform.
00:15:02.960 --> 00:15:05.519
Cause like you just type some words and then post.
00:15:05.600 --> 00:15:09.519
Like you don't have to do any, there's no editing, there's no, it's yeah.
00:15:09.679 --> 00:15:11.919
So things like that that are like easier.
00:15:12.159 --> 00:15:40.799
Well, and you know, that that makes so much sense to me because I even said to you before we started recording the idea of having to go on all the platforms and then like I have to create this, and I have to create a version for Facebook and for Instagram and for LinkedIn and for the blog and for the email and the uh now we have a lot of tools at our service that help us do a lot of that now, which but one of the things I often talk about with people, and especially my clients who are launching, is you can't be everywhere all at once.
00:15:41.200 --> 00:15:47.120
And so when you're launching, you want to figure out where is the best place to focus your efforts.
00:15:47.360 --> 00:16:07.919
And part of that is figuring out, helping them really be clear on why they're starting a podcast, what's the purpose, and who is it for, and then figuring out based on those things, where those people hang out the most, but also where you already are instead of having to add something new, or you realize maybe I don't need to hang out in these places, I need to go over there and just focus there.
00:16:08.159 --> 00:16:13.120
So it sounds a lot of like what you're talking about, you're doing is helping people with those things.
00:16:13.440 --> 00:16:14.559
Yes, totally.
00:16:14.720 --> 00:16:20.399
Because truly, for me, like I have never been on LinkedIn for my podcast.
00:16:20.559 --> 00:16:22.480
Actually, I don't know if I've ever been on LinkedIn, period.
00:16:22.639 --> 00:16:25.600
I probably have an account, but like I don't use it.
00:16:25.759 --> 00:16:33.440
So, like for me, my people are just don't really hang out on LinkedIn and I've figured that out and I don't really use that.
00:16:33.600 --> 00:16:48.639
And even like with Instagram, I'm I call myself quote unquote Instagram optional because I do like the community aspect of Instagram, but I realize that like I don't get any sales on Instagram.
00:16:48.879 --> 00:16:50.159
I have not seen any.
00:16:50.399 --> 00:17:00.799
Maybe there's like a stray download or two from Instagram, but for the most part, I'm not really like marketing-wise, I'm not really getting anything out of Instagram.
00:17:00.879 --> 00:17:06.000
And so I've stopped putting very much into Instagram because it's not really giving me much back.
00:17:06.240 --> 00:17:07.200
At least for me.
00:17:07.359 --> 00:17:08.400
It might work for other people.
00:17:08.480 --> 00:17:09.680
It does not work for me that way.
00:17:09.920 --> 00:17:18.559
No, I will agree, especially in the last year, I'm not seeing any conversion like clicking on a link to listen or clicking on a link even to sign up for a free event.
00:17:18.720 --> 00:17:22.960
I do think Instagram's become more discoverability, and that is how I learned about you.
00:17:23.039 --> 00:17:26.960
But it was because someone I follow shared that you were doing something.
00:17:27.119 --> 00:17:29.039
So it's like a domino effect.
00:17:29.200 --> 00:17:37.680
But I totally agree because I do not see, even for my pet one, which over 4,000 followers on Instagram for that, dang, it grows without me posting.
00:17:38.000 --> 00:17:50.480
So I know that that's not a direct, like, you know, it is good, but it doesn't impact it at a level where it's like, oh, I need to be posting anyway all the time because I realize, well, it's still growing and I'm not posting, so that's okay.
00:17:50.640 --> 00:17:51.200
It's working.
00:17:51.359 --> 00:17:53.039
You have to kind of watch, right?
00:17:53.519 --> 00:18:01.359
And that podcast has been out for four years, so I don't have to do a lot for it to kind of keep going, but to grow it, I'm like, yeah, I need to do something else.
00:18:01.519 --> 00:18:04.000
And it's not Instagram because I don't see the conversion.
00:18:04.240 --> 00:18:06.799
So I totally get what you're saying because I've seen a lot of that too.
00:18:06.880 --> 00:18:17.440
I like Instagram, I find information there, I hang out with certain people there that I get to see what they're doing, but definitely don't see a direct line conversion for my podcasts in terms of posting.
00:18:17.680 --> 00:18:26.000
And I also think part of that is, and a lot of platforms do this, they're not going to push content that have links for you to leave the platform because the platform wants you to stay there.
00:18:26.240 --> 00:18:26.799
It's true.
00:18:26.960 --> 00:18:30.240
So I think a lot of it is figuring out what's right for you and your podcast.
00:18:30.319 --> 00:18:33.519
A lot of that has to do with your content, your niche, who you're speaking to.
00:18:33.680 --> 00:18:43.440
But one of the things I have tried before with my pet one, and then after kind of coming across you and learning more about what you do currently with Pinterest, I'm like, I need to go back there.
00:18:43.680 --> 00:18:45.359
So we'll get into Pinterest.
00:18:45.519 --> 00:18:47.200
But first, you mentioned threads.
00:18:47.440 --> 00:18:49.599
Is that somewhere you're seeing conversion?
00:18:49.759 --> 00:18:50.319
Oh yeah.
00:18:50.480 --> 00:18:56.720
So threads, I get the main place that I get email subscribers is threads for the most part.
00:18:56.880 --> 00:19:00.160
Threads and Pinterest are like kind of neck and neck.
00:19:00.319 --> 00:19:02.480
Like those are my two main places that I get.
00:19:02.640 --> 00:19:02.880
Yeah.
00:19:03.039 --> 00:19:04.480
Email subscribers is threads.
00:19:04.559 --> 00:19:07.200
I feel like there are other things in there, like podcast guesting.
00:19:07.279 --> 00:19:14.880
Every time one of my one of my episodes go live that I've been a guest, I usually get extra like more email subscribers that week.
00:19:15.119 --> 00:19:22.480
But um, on a normal basis, it's usually threads and Pinterest are where I get most of my email subscribers, as well as clients.
00:19:22.640 --> 00:19:24.400
Like one client found me.
00:19:24.799 --> 00:19:29.519
Okay, this is one of those stories that you're like, Andy, you know how to market.
00:19:29.759 --> 00:19:30.640
Why did you not do this?
00:19:30.799 --> 00:19:36.000
I had a thread about Pinterest for podcasters and how awesome it was for me with no link, nothing else.
00:19:36.160 --> 00:19:36.880
It was just that.
00:19:37.039 --> 00:19:41.039
One of my clients found it and was like, tell me more or something.
00:19:41.279 --> 00:19:42.559
I just love Pinterest so much.
00:19:42.720 --> 00:19:44.319
It's so great because of these reasons.
00:19:44.480 --> 00:19:47.359
And then she went, she just like Googled it after or something.
00:19:47.519 --> 00:19:53.519
And then I came up, one of my YouTube videos came up and she was like, She was the one that was talking to me earlier.
00:19:53.599 --> 00:19:55.920
And then she got my link through.
00:19:56.000 --> 00:19:57.920
Like, she had to take so many extra steps.
00:19:58.079 --> 00:19:59.759
This is a lesson in what not to do.
00:20:00.000 --> 00:20:03.359
I can teach you what to do and what not to do, and that is one of them.
00:20:03.440 --> 00:20:10.079
But so yeah, threads is actually one of the places that I also get clients, is like directly from threads.
00:20:10.160 --> 00:20:16.319
I I have a VIP service when I can set up your Pinterest for you and do your first 30 days worth of pins.
00:20:16.559 --> 00:20:18.480
And one of my clients signed up.
00:20:18.559 --> 00:20:20.319
Um, and I honestly didn't even know.
00:20:20.480 --> 00:20:22.640
I didn't even know that she was like on my email list.
00:20:22.960 --> 00:20:27.599
She had secretly found me in threads and joined my email list and then just bought for me.
00:20:27.680 --> 00:20:31.039
And the first time we talked was on the intro call for the offer.
00:20:31.200 --> 00:20:32.880
It was just like, oh no, okay, cool.
00:20:32.960 --> 00:20:33.599
This is fun.
00:20:33.839 --> 00:20:36.799
That is not a bad problem to have, I will say.
00:20:37.440 --> 00:20:39.599
I understand it's not normal, but yeah.
00:20:40.160 --> 00:20:42.720
Notes to myself, more on threads.
00:20:42.960 --> 00:20:43.200
Yes.
00:20:43.359 --> 00:20:47.359
Well, and truly, a lot of podcasters are on threads, which is really fun.
00:20:47.759 --> 00:20:51.759
Um, it's just it's just a happen in place for podcasters.
00:20:52.160 --> 00:20:53.440
So I love that.
00:20:53.680 --> 00:21:00.240
I do think a big part of what you're talking about is what I've been feeling is social media has become different.
00:21:00.480 --> 00:21:06.640
Part of it is the world we live in, living in the US and the ridiculous world that we wake up to every day.
00:21:06.799 --> 00:21:07.039
Yes.
00:21:07.200 --> 00:21:10.960
That a lot of us are sick of seeing that when we go on Instagram and Facebook.
00:21:11.039 --> 00:21:17.599
And even though we still go there to, you know, check on our people, we don't want to hang out there as maybe as much as we used to.
00:21:17.680 --> 00:21:17.839
Yeah.
00:21:18.000 --> 00:21:29.519
And so a lot of what I'm seeing people talk about, the places you can hang out were that aren't like that, but that are built more like search engines, which you want to hang out where your podcast and your business are discoverable.
00:21:29.680 --> 00:21:35.599
And I think in a lot of ways, that's why YouTube has become so big and is now the number one podcasting platform.
00:21:35.759 --> 00:21:44.799
And so I think what people don't realize is Pinterest is also different and more like YouTube in that way, and less like the other social media platforms.
00:21:45.039 --> 00:21:51.680
So have you always been on Pinterest with your podcasts, or was this something that switched when you started the second one?
00:21:52.079 --> 00:21:56.240
Okay, so I have been on Pinterest pretty close to when I started.
00:21:56.400 --> 00:21:58.319
Um, I had a business coach.
00:21:58.480 --> 00:22:03.599
She was like, hey, Pinterest is a really good place to promote your business, market your business.
00:22:03.680 --> 00:22:04.880
And I was like, oh, okay.
00:22:05.039 --> 00:22:07.200
I wonder if it's the same for podcasts.
00:22:07.440 --> 00:22:10.160
And so I kind of looked into it and I was like, oh, you know what?
00:22:10.240 --> 00:22:10.960
I think it will be.
00:22:11.039 --> 00:22:12.319
So I tried it out.
00:22:12.559 --> 00:22:15.200
I started pinning and then it kind of like fell off.
00:22:15.279 --> 00:22:16.480
Like I fell off the bandwagon.
00:22:16.559 --> 00:22:17.599
I was like, okay, this is too much.
00:22:17.680 --> 00:22:18.799
I'm trying to do too many other things.
00:22:18.880 --> 00:22:19.920
This isn't a good fit for me.
00:22:20.000 --> 00:22:20.240
Right.
00:22:20.480 --> 00:22:21.920
I need to post every day on Instagram.
00:22:22.000 --> 00:22:23.599
I don't have time to do Pinterest too.
00:22:23.759 --> 00:22:25.279
I feel like that was kind of the vibe.
00:22:25.440 --> 00:22:29.680
So truly, like a year ago, I was like, nope, I'm going to be consistent.
00:22:29.759 --> 00:22:32.319
I'm going to do one pin per week per episode.
00:22:32.480 --> 00:22:33.599
It was nothing crazy.
00:22:33.759 --> 00:22:34.720
I'm going to tell you.
00:22:34.880 --> 00:22:41.359
But a couple months into doing one pin per week, I was looking at my stats and one of my pins had like thousands of views.
00:22:41.519 --> 00:22:43.119
And I was like, okay, cool.
00:22:43.279 --> 00:22:44.480
Apparently this is working.
00:22:44.559 --> 00:22:46.000
Apparently, my people are here.
00:22:46.240 --> 00:22:48.000
But I will say, Pinterest does take a minute.
00:22:48.079 --> 00:22:55.200
Like it did take a couple of months to like find my people and help and have Pinterest know who to show my pins to all of that fun stuff.
00:22:55.359 --> 00:22:58.079
After that, I I jumped up to three pins per week.
00:22:58.160 --> 00:22:59.599
Look at me being so crazy.
00:22:59.680 --> 00:23:01.039
And I've slowly worked my way.
00:23:01.119 --> 00:23:04.000
Now I do one pin a day, but it's what I can handle right now.
00:23:04.079 --> 00:23:06.240
And I'm seeing the results that I need to see.
00:23:06.400 --> 00:23:08.400
So it's working for me for now.
00:23:08.559 --> 00:23:10.000
Maybe someday we'll up it again.
00:23:10.160 --> 00:23:11.519
But for now, it's been a good fit.
00:23:11.680 --> 00:23:19.440
I have dabbled in Pinterest roughly since I started, but in the past like year is when I was like, no, this is this is what I need to be doing.
00:23:19.519 --> 00:23:20.640
This is a good fit for me.
00:23:20.720 --> 00:23:22.960
I need to dive into this all the way.
00:23:23.200 --> 00:23:28.000
And I think this is good for anyone listening because sometimes you don't know until you try it.
00:23:28.160 --> 00:23:28.400
Yeah.
00:23:28.559 --> 00:23:33.680
And so I think it is important for people to realize there's no instant gratification on any platform.
00:23:34.000 --> 00:23:39.359
But you also have to spend a little time to see if your people are here and are going to respond.
00:23:39.440 --> 00:23:44.160
And sometimes it is that one thing that you do that's like, oh, okay, it's finding the people.
00:23:44.240 --> 00:23:48.319
So now I just got to do that again and figure out how to do it regularly, right?
00:23:48.480 --> 00:23:48.720
Yeah.
00:23:48.880 --> 00:23:49.200
Pretty much.
00:23:49.279 --> 00:23:49.519
Yeah.
00:23:49.599 --> 00:23:49.759
Yeah.
00:23:50.000 --> 00:23:51.359
Pinterest is one of those.
00:23:51.519 --> 00:23:55.359
And truly, when I say this, most of the time people are like, isn't that how everything is?
00:23:55.680 --> 00:24:05.759
But I feel like most marketing experts, especially when they're talking about social media, will be like, hey, you just got to do that one viral post or video or whatever.
00:24:05.839 --> 00:24:06.880
And then you're going to be on the map.
00:24:06.960 --> 00:24:08.000
You're going to have so many followers.
00:24:08.079 --> 00:24:08.960
It's going to be so great.
00:24:09.279 --> 00:24:10.880
I will never say that to you.
00:24:11.039 --> 00:24:18.640
I'm like, girl, you're going to be posting for at least a month, maybe a couple, before you start to see real traction on Pinterest.
00:24:18.720 --> 00:24:23.519
The one thing that's beautiful about Pinterest, though, is that pins last so much longer.
00:24:23.759 --> 00:24:27.440
I have a pin that I think I posted two years ago.
00:24:27.519 --> 00:24:32.240
It might be three years ago now, that is still like one of my top pins.
00:24:32.400 --> 00:24:36.400
Still bringing in views, still bringing in new listeners to my show.
00:24:36.960 --> 00:24:42.400
I literally I made that pin like in 10 minutes a couple years ago.
00:24:42.559 --> 00:24:49.920
And it is still bringing people to me, which is my favorite part about Pinterest, is that your efforts don't go unnoticed.
00:24:50.000 --> 00:24:54.400
I guess like Pinterest is still showing the showing the pin to the people that want to see it.
00:24:54.720 --> 00:25:10.559
Well, and I think that right there is a big difference between it and Instagram and Facebook and all those others, because on those you can post someone and a handful of people see it, so you can repost it again next month and the next month because that old version isn't getting pushed anymore, right?
00:25:10.799 --> 00:25:13.920
Whereas Pinterest works a lot more like podcasting does, right?
00:25:14.079 --> 00:25:14.319
Exactly.
00:25:14.400 --> 00:25:14.640
Yes.
00:25:14.799 --> 00:25:21.599
Someone could find an episode from two years ago and then it starts growing, but it's that searchability and the discoverability, right?
00:25:21.920 --> 00:25:22.240
Yes.
00:25:22.480 --> 00:25:25.680
Pinterest and podcasts are very similar in that way.
00:25:25.839 --> 00:25:29.599
Like the evergreen nature of Pinterest and podcasts is so similar.
00:25:29.680 --> 00:25:32.240
And so they're really just kind of a match made in Evan.
00:25:32.480 --> 00:25:37.440
And I feel like not enough people know about it, which is literally why I talk about it like all the time.
00:25:37.599 --> 00:25:41.519
I think I'm worried at some point people are gonna be like, She's still talking about it.
00:25:41.599 --> 00:25:43.119
I'm like, there are still people that don't know.
00:25:43.279 --> 00:25:45.759
So yes, I am still talking about it.
00:25:46.000 --> 00:25:53.279
And I think that is really um important because I will say that um I am on Pinterest.
00:25:53.680 --> 00:25:56.960
I have been on Pinterest mainly for my pet podcast.
00:25:57.119 --> 00:25:59.680
I want to say like two years ago.
00:25:59.839 --> 00:26:03.920
I'm actually looking at it right now to try and see if it says when I posted these things.
00:26:04.160 --> 00:26:05.359
Probably two years ago.
00:26:05.519 --> 00:26:12.480
I have like 53 followers and I have not put a new pin up in at least a year, maybe two.
00:26:12.799 --> 00:26:15.759
And I have 54 monthly views.
00:26:16.079 --> 00:26:20.799
So I'm sharing that to tell people I didn't really know what I was doing.
00:26:20.960 --> 00:26:30.480
I probably took some workshops, I created pins, and I haven't touched it, but it's still there because I logged into it knowing we were gonna be talking, and I thought that's it.
00:26:30.640 --> 00:26:33.359
Like they're still getting views on stuff that I haven't touched.
00:26:33.440 --> 00:26:38.160
I haven't even I had to figure out what email it was under to log into it.
00:26:38.400 --> 00:26:39.599
Yes, I love it.
00:26:40.240 --> 00:26:42.559
So I think you know, it's the same thing with my podcast.
00:26:42.640 --> 00:26:44.720
My pet one is my passion project.
00:26:44.960 --> 00:27:02.400
Yes, it is proof I know how to podcast, but it doesn't directly tie into my business, so it gets put on the shelf a lot because I just don't have the bandwidth and I haven't put out a new episode yet this year, but people still listen and I still get on top charts and you know, I think I was on a top chart in Australia and Egypt last week.
00:27:02.640 --> 00:27:12.559
Nice, but I say those things not to say, ooh, I know what I'm talking about, but it's to say that these are these things that you can build and you don't have to be nurturing every single day.
00:27:12.799 --> 00:27:17.599
You can put it out there and check on it and add to it, and if it works, then keep adding more.
00:27:17.680 --> 00:27:21.839
So it sounds like that's a lot of what you help people figure out with podcasts and Pinterest.
00:27:22.079 --> 00:27:22.400
Yes.
00:27:22.559 --> 00:27:28.400
Well, and I will say one other thing, because you brought up that you like haven't been posting regularly on your Pinterest.
00:27:28.720 --> 00:27:32.799
Pinterest is also probably one of the most forgiving platforms.
00:27:33.039 --> 00:27:38.960
Like, I feel like Instagram, if you're not posting regularly, then Instagram like gets mad at you.
00:27:39.039 --> 00:27:40.319
At least that's how it feels to me.
00:27:40.400 --> 00:27:44.640
Of like, definitely no, you're you're getting like no views because you haven't posted in a week.
00:27:44.799 --> 00:27:46.640
Like, what I was sick.
00:27:46.799 --> 00:27:48.000
Like, why are you mad at me?
00:27:48.160 --> 00:27:49.519
Let me just live my life.
00:27:49.759 --> 00:28:03.119
Well, and I think that, you know, in the reality of our world and running a business, there are gonna be times where I forget to do the thing this time when I have a workshop or when I have a new episode come out, or whatever it may be.
00:28:03.440 --> 00:28:09.359
But I think it's really important for people to like understand their bandwidth and what they can and can't take on.
00:28:09.440 --> 00:28:12.400
And sometimes that's a conversation I have when they talk about a podcast.
00:28:12.559 --> 00:28:13.839
But why are you doing a podcast?
00:28:14.079 --> 00:28:16.079
Well, everyone's doing one, so shouldn't I have one?
00:28:16.720 --> 00:28:17.039
No.
00:28:18.559 --> 00:28:18.960
Yeah.
00:28:19.200 --> 00:28:24.400
Now podcasts are great, and we both talked about how much we love it and the connectiveness and the community.
00:28:24.559 --> 00:28:29.200
And a lot of people can gain from that, but it doesn't necessarily have to be having your own.
00:28:29.279 --> 00:28:35.839
It can be a guest, it can be sponsoring, and all of those things could still be put on your Pinterest or wherever you're hanging out.
00:28:36.079 --> 00:28:36.480
Totally.
00:28:36.720 --> 00:28:44.079
So, okay, so let's dive into Pinterest because now I have some examples of my own stuff, but I also don't know.
00:28:44.160 --> 00:28:46.799
Like I said, I literally haven't been on the platform.
00:28:47.039 --> 00:28:56.480
And so if someone like me that's coming back to it, what would be your first advice for me to say, okay, before you do anything, let's look at this.
00:28:56.720 --> 00:28:57.039
Totally.
00:28:57.200 --> 00:28:57.440
Okay.
00:28:57.599 --> 00:29:01.759
So the first thing I would say is make sure you have a business account and not a personal account.
00:29:02.000 --> 00:29:07.119
When you have a business account, you get analytics and you want to be able to be like, oh, this pin did really well.
00:29:07.279 --> 00:29:08.880
Oh, this pin got like zero traction.
00:29:08.960 --> 00:29:10.559
Oh, so my people don't like that pin.
00:29:10.640 --> 00:29:11.440
They like this pin.
00:29:11.680 --> 00:29:12.079
Cool.
00:29:12.240 --> 00:29:17.440
I don't think with a personal account you can attach your website, but I know you can with a business.
00:29:17.599 --> 00:29:29.440
And when you have a verified website on Pinterest and then you link to that website via your pins, Pinterest will send those out more because they're like, oh, this is very, this is your you own this.
00:29:29.599 --> 00:29:29.920
Cool.
00:29:30.000 --> 00:29:31.519
We're gonna push this out even more.
00:29:31.759 --> 00:29:34.400
So all good reasons to have a business account.
00:29:34.480 --> 00:29:35.279
And it's not hard.
00:29:35.440 --> 00:29:41.359
If you have a personal account, you can switch it by just like clicking a dot, uh like a little switch and then it switches it over.
00:29:41.680 --> 00:29:41.920
Okay.
00:29:42.160 --> 00:29:51.279
And if you want to keep your personal account, but also have a business account, you can create a business account that's like under the same login too, if you want to like keep them separate.
00:29:51.440 --> 00:29:52.000
So there's that.
00:29:52.160 --> 00:29:53.519
That's what I would say is the first thing.
00:29:53.599 --> 00:29:55.119
Make sure you have a business account.
00:29:55.359 --> 00:30:05.039
And then the second thing I would say is figure out what how many pins you want to be creating per week, per month, whatever that's gonna look like, because Pinterest does like consistency.
00:30:05.200 --> 00:30:08.319
But I will say, like I said, when I first started, I was doing a pin a week.
00:30:08.480 --> 00:30:15.119
Like it doesn't have to be, you don't have to be like, okay, I'm going all in on Pinterest and I'm doing 15 pins a week.
00:30:15.200 --> 00:30:17.039
Like that does not have to be how it is.
00:30:17.200 --> 00:30:32.400
I would say starting with less is actually a really good idea because then you kind of get a feel for like the rhythm of creating pins and posting pins, but also you just don't get overwhelmed to give up.
00:30:32.559 --> 00:30:34.240
Like a very human thing to do.
00:30:34.319 --> 00:30:42.319
And so that's the next thing is kind of figure out figure out your like how often you want to do pins because you can always go more.
00:30:42.559 --> 00:30:45.839
Like you can always up it to two pins a week, three pins a week.
00:30:46.000 --> 00:30:55.039
And truly, I will say, because Pinterest is a more uh forgiving platform, if you do have to back off a little bit, you won't be penalized ginormously.
00:30:55.200 --> 00:30:59.680
There will be a you'll get less traffic, but mostly because you're posting less pins.
00:30:59.839 --> 00:31:01.920
So that's kind of just how it goes.
00:31:02.000 --> 00:31:07.119
It's more of a search engine vibe than an algorithm like Instagram or TikTok vibe.
00:31:07.359 --> 00:31:11.039
And a lot of what you're saying is what I've heard about YouTube is be realistic.
00:31:11.200 --> 00:31:15.680
Not everyone can go from nothing to, you know, a video a day or whatever.
00:31:15.839 --> 00:31:16.160
Yes.
00:31:16.400 --> 00:31:24.960
But also like there is something to the rhythm of posting the same day every week or the same time, or at least knowing that you're building it to be consistent.
00:31:25.200 --> 00:31:29.440
And so it sounds like just like with podcasting, consistency is key with Pinterest.
00:31:29.680 --> 00:31:37.440
Now I'm gonna ask what may be a dumb question, but I was looking at my pins thinking, okay, some of these are videos, some of these are images, some of these have multiple images.
00:31:37.599 --> 00:31:38.480
So what's working?
00:31:38.640 --> 00:31:40.400
All of are all of those things pins?
00:31:40.960 --> 00:31:43.039
I will say, okay, so this is what I'll say.
00:31:43.200 --> 00:31:49.359
I feel like when you're first starting, if it feels overwhelming to do any sort of pin, don't do that pin.
00:31:49.519 --> 00:31:54.960
So for me, video felt overwhelming when I was when I was, okay, I'm gonna be consistent about pins.
00:31:55.039 --> 00:31:58.480
So I just did static images on Canva, like nothing crazy.
00:31:58.559 --> 00:32:00.559
And then I've slowly added in videos.
00:32:00.720 --> 00:32:03.680
And this is the other thing I'll say is it kind of depends on your audience.
00:32:03.839 --> 00:32:08.559
For me, my audience currently gets the most out of static pins.
00:32:08.960 --> 00:32:14.960
Those are the ones that usually get the most traction for me, but that could be different for your audience.
00:32:15.119 --> 00:32:18.319
So you kind of have to mess with that and see what's gonna be best.
00:32:18.480 --> 00:32:23.759
I have one of my clients, she uh she has a carousel post that goes out every week on Instagram.
00:32:23.839 --> 00:32:30.640
And so I just convert that into a pin that is like a carousel, but on Pinterest and it flips the page for you or whatever, you don't have to click it.
00:32:30.799 --> 00:32:33.920
So it's almost a video pin, but also a carousel.
00:32:34.799 --> 00:32:38.079
Pinterest doesn't have a pretty name for them, but that's what it is.
00:32:38.400 --> 00:32:42.079
And for her, she has like more of a personal development podcast.
00:32:42.319 --> 00:32:44.079
Those do really well for her.
00:32:44.240 --> 00:32:46.480
So it just kind of depends on your people.
00:32:46.640 --> 00:32:55.279
So I would say as you're starting, kind of try out some try out some different options and see which ones, first of all, are easy for you to create and don't feel overwhelming.
00:32:55.359 --> 00:32:58.960
And second, what your people are gravitating toward.
00:32:59.200 --> 00:32:59.519
Okay.
00:33:00.160 --> 00:33:12.240
So then for me, as someone who has multiple podcasts, if I think I can find my people for all of them on Pinterest, should all of those podcasts be on the same account or should I have different accounts?
00:33:12.559 --> 00:33:13.359
That's a good question.
00:33:13.519 --> 00:33:17.519
I would say perfect world that we don't live in because no one lives in perfect world.
00:33:17.759 --> 00:33:20.079
Um, I would have a different account for each one.
00:33:20.240 --> 00:33:27.440
Um, just so you have very specific SEO keywords throughout on the profile page, in the boards, whatever.
00:33:27.599 --> 00:33:30.160
But if you're like, that is too much, I cannot handle that.
00:33:30.319 --> 00:33:40.640
You could do have like an overarching profile that has like your name and is like more broad, and then have boards that are specific to each of your podcasts, and you can make that work for sure.
00:33:40.880 --> 00:33:44.559
Because most Pinterest users do not click on profiles.
00:33:44.720 --> 00:33:51.119
Like, yeah, most of the time, it's mostly just search and like scrolling on the main Pinterest page.
00:33:51.359 --> 00:33:58.880
So I feel like you can you can, if it feels like too much to keep up with two, having just boards for each is very doable.
00:33:59.440 --> 00:34:05.759
And I would say that there's probably some people listening that have a Pinterest and that like me, they haven't looked at it in a while.
00:34:06.000 --> 00:34:10.960
And so I'm thinking, well, I've already created this and have ongoing views for pets.
00:34:11.199 --> 00:34:14.880
Should I add my podcast stuff there or just start fresh with that?
00:34:15.119 --> 00:34:18.000
But then also the idea of starting from zero.
00:34:18.239 --> 00:34:21.679
I have a lot of people say this with podcasts, with YouTube, with anything.
00:34:21.760 --> 00:34:25.039
Like the idea of starting with zero is kind of overwhelming.
00:34:25.280 --> 00:34:26.000
Yeah, I hear you.
00:34:26.159 --> 00:34:32.079
Truly, that's literally why I created one of my offers because so many people were like, I don't have time, I don't have capacity.
00:34:32.239 --> 00:34:36.079
So that's why I created an offer where I would set it up for you because that's the hardest part, right?
00:34:36.159 --> 00:34:37.519
Is setting that foundation.
00:34:37.840 --> 00:34:38.320
Yeah.
00:34:38.559 --> 00:34:43.199
I would say if that is the case, I think it depends.
00:34:43.360 --> 00:34:47.679
I think if you want Pinterest to be like your main marketing tool, this is like me.
00:34:47.840 --> 00:34:49.360
This is specifically for you, Julie.
00:34:49.519 --> 00:34:51.920
Other listeners, listeners, you can listen, but like this is just for me.
00:34:53.280 --> 00:34:55.119
I'm getting my I'm getting no.
00:34:56.400 --> 00:35:04.400
I feel like for you, if you want Pinterest to be like your main marketing tool for your for your podcast, then I would probably make a separate one.
00:35:04.559 --> 00:35:06.320
It could still be under the same login.
00:35:06.400 --> 00:35:13.280
But if you're like, this is like a secondary, this is just bonus, I would say stick it under the one you already have with some extra boards.
00:35:13.599 --> 00:35:18.159
No, and I think that's probably helpful for someone to hear too, because I had to do this with YouTube.
00:35:18.480 --> 00:35:35.599
I had both podcasts on one, and someone who knows YouTube said to me, You're confusing the algorithm by pushing pet episodes and then podcast episodes, and then this, and then so it was hard for me to like unlist all the pet ones because they'd been there longer and I had to move it to a new one and it's slow.
00:35:35.920 --> 00:35:40.159
But I know now, like, depending on which one I'm in, where my focus is.
00:35:40.480 --> 00:35:55.119
So how you explain that makes sense to me because after hearing the success you've had, even just with your email list, that would be enough worth it for me to create a brand new account for my podcasting business because that is somewhere I'm lagging.
00:35:55.280 --> 00:36:06.239
And if Pinterest can help me do it and I learn the system to be able to not only grow that, but my pet one too, then that makes sense because I'm not I'm not doing something separate.
00:36:06.320 --> 00:36:11.199
I'm just doing them in two places, which I already have to kind of do with two very different podcasts.
00:36:11.440 --> 00:36:12.320
It's true, it's true.
00:36:12.480 --> 00:36:13.039
I hear you.
00:36:13.199 --> 00:36:14.800
So yeah, that's yeah.
00:36:15.119 --> 00:36:18.159
So I know we're we're getting towards the end of our time.
00:36:18.480 --> 00:36:21.039
Um, and you've mentioned you have a couple offers.
00:36:21.119 --> 00:36:28.800
So if someone hears this, what's the easiest way for them to find you, follow you, or even, you know, work with you?
00:36:29.119 --> 00:36:31.119
Okay, so like I said, threads is my favorite.
00:36:31.280 --> 00:36:33.039
Come be my friend on threads.
00:36:33.119 --> 00:36:35.679
I hang out there probably almost every day.
00:36:35.840 --> 00:36:41.039
Um, it's if you have never heard of threads before, it's like Twitter, but um Instagram owns it.
00:36:41.280 --> 00:36:41.519
Right.
00:36:41.599 --> 00:36:44.639
So it's really easy to go in and out of from Instagram too.
00:36:44.880 --> 00:36:45.440
It really is.
00:36:45.599 --> 00:36:47.679
And okay, this is maybe a bit of a confession.
00:36:47.840 --> 00:36:51.199
I do not have it on my phone because I got a little bit too uh obsessive.
00:36:51.280 --> 00:36:52.800
So I have to take it off of my phone.
00:36:52.880 --> 00:36:56.559
I just do it on the browser now because yeah, it was it was becoming an obsession.
00:36:56.719 --> 00:36:57.760
So there's that for you.
00:36:58.000 --> 00:37:03.280
This is like a threads fan moment here, but uh also you can schedule out your threads.
00:37:03.519 --> 00:37:06.719
So like I because I like to have one thread go out a day.
00:37:06.800 --> 00:37:13.360
So I schedule out a week's worth of threads and then I'll pop in there and like if there, if I have like a random thought, I'll throw it in the threads too.
00:37:13.440 --> 00:37:17.039
But like then, like my stuff is done for threads in like 20 minutes.
00:37:17.199 --> 00:37:18.239
It's amazing.
00:37:18.480 --> 00:37:19.599
I love that.
00:37:19.840 --> 00:37:20.960
I know it's heaven.
00:37:21.039 --> 00:37:22.880
Yeah, I get more comments on threads.
00:37:23.199 --> 00:37:27.199
Yes, apparently, I this is now a threads fan account over here.
00:37:28.079 --> 00:37:35.679
But I love this because I think it's important for anyone to hear, even like when I talk about what I do with my business, it's not solely this.
00:37:35.760 --> 00:37:37.679
I also can help people over here and over here.
00:37:37.760 --> 00:37:49.360
And so what you're saying is even though you talk a lot about Pinterest right now, and that's probably your main offers, you also know that threads helps and that people should be checking it out because it could be a good place for them too.
00:37:49.519 --> 00:37:50.639
Oh, yeah, a thousand percent.
00:37:50.880 --> 00:37:52.880
Threads is my favorite social media.
00:37:53.039 --> 00:37:55.119
I have a podcast called Friendly Podcast Guide.00:37:55.199 --> 00:37:59.039
I have a DIY offer, and then I have a done for you offer for Pinterest.00:37:59.280 --> 00:38:05.760
What I will say is I have like a freebie two-minute checklist to help you figure out if Pinterest is actually a good fit for your podcast.00:38:05.840 --> 00:38:08.559
So that before you're like, hey, should I work with you?00:38:08.719 --> 00:38:12.559
I can be like, look at this checklist first and see if it will work for you.00:38:12.639 --> 00:38:15.519
It's called Is Pinterest right for your podcast checklist?00:38:15.760 --> 00:38:17.199
It's really straightforward.00:38:17.360 --> 00:38:23.280
And that will take you two minutes to take a look at and be like, oh, actually, yes, I've checked most of these boxes.00:38:23.440 --> 00:38:25.119
Yes, Pinterest is a good fit for me.00:38:25.199 --> 00:38:27.119
Okay, now I want to hear more from Andy.00:38:27.280 --> 00:38:29.039
We don't want to waste your time if it doesn't work.00:38:29.599 --> 00:38:31.920
And we will we will have Andy's links in.00:38:32.079 --> 00:38:37.440
So definitely follow her if you're a threads person or even on IG or Pinterest, wherever you hang out.00:38:37.599 --> 00:38:43.920
But yeah, do the checklist because I think sometimes we think this sounds good, but is it really for me?00:38:44.159 --> 00:38:44.480
Right.00:38:44.719 --> 00:38:52.559
And I think all of us are being more careful about our spending, you know, not chasing the next shiny object, which has always been hard for me.00:38:52.880 --> 00:38:55.199
I'm a shopper, no matter what it is.00:38:55.360 --> 00:39:01.360
Um, but it is important to think about your podcast, your business, your capacity.00:39:01.599 --> 00:39:11.039
Now, if hearing all of this, I'm like, well, Pinterest could kind of replace the efforts I've made on Facebook and Instagram because I'm not seeing those conversions.00:39:11.119 --> 00:39:16.320
So why wouldn't I go somewhere where people are clicking, where people are using it to find certain things?00:39:16.639 --> 00:39:27.519
I think sometimes it's us figuring it out where even if though I love Instagram and I like to scroll, that doesn't mean that's where my effort needs to be for my business because it doesn't convert for me.00:39:27.760 --> 00:39:28.320
Yeah.00:39:28.559 --> 00:39:35.119
And and that is truly why I made the checklist is because I don't want you wasting your time on Pinterest if it's not a good fit for you.00:39:35.199 --> 00:39:40.079
Like the main thing is I I've had a couple of people be like, hey, is Pinterest a good idea for my podcast?00:39:40.159 --> 00:39:41.039
I'm like, tell me about it.00:39:41.199 --> 00:39:42.880
And it's like a daily news podcast.00:39:42.960 --> 00:39:45.119
I'm like, nah, nope, that's not a good fit for you.00:39:45.199 --> 00:39:48.800
That's not where you're not gonna find your people because it's not evergreen.00:39:48.960 --> 00:39:53.039
Or like, mine is an all-male like wrestling podcast.00:39:53.199 --> 00:39:59.119
No, you're probably not gonna do great on Pinterest because 70% of women are on Pinterest, while only 30% of men.00:39:59.199 --> 00:40:03.760
So I have all of that in the checklist so that you can kind of figure out if it's a good fit for you or not.00:40:04.000 --> 00:40:05.280
And that is so important.00:40:05.440 --> 00:40:14.960
And that's going back to what I said in the beginning when we were kind of getting into this, is one of the things I tell people is figure out where your people are, but you have to know who your people are before you can do that.00:40:15.199 --> 00:40:18.079
And that sometimes it isn't about either or.00:40:18.239 --> 00:40:30.400
Like I say this with audio only versus video, because some people only go to audio only places to listen to podcasts, and other people only go to YouTube to watch or listen to podcasts, right?00:40:30.639 --> 00:40:40.719
And so it could be that even if you're successful where you are, Pinterest could be a new pool for you to pull from if you know some of your people are actually there.00:40:41.039 --> 00:40:41.440
It's true.00:40:41.599 --> 00:40:41.840
Yeah.00:40:41.920 --> 00:40:50.719
Some of my clients are they're not stopping their Instagram efforts because it's working, but they've kind of almost like plateaued a little bit with Instagram.00:40:50.880 --> 00:40:55.760
So they still want to be there because it's it's working, but they want to grow more and they're not getting that growth.00:40:55.840 --> 00:41:03.119
So Pinterest is something that I can like batch 30 days worth of pins in a day and then not touch it for a month.00:41:03.360 --> 00:41:04.239
Yes, please.00:41:04.480 --> 00:41:07.840
So I feel like yes, it doesn't have to be an ant or situation.00:41:08.079 --> 00:41:08.320
Right.00:41:08.480 --> 00:41:09.920
And I think that's the other thing.00:41:10.079 --> 00:41:20.960
Boy, I know when I did it before I was doing that, the idea of being able to batch and just have it set up, and so you only have to once a month have time to do it, or once a week, or whatever it is, like you're doing with threads.00:41:21.039 --> 00:41:32.400
I think that's such an important thing for especially women in business because we're juggling multiple things, you know, kids for me, animals, well, over my own.00:41:32.719 --> 00:41:35.920
Like I feel like sometimes I'm just like too tired.00:41:36.159 --> 00:41:41.199
Yes, can we just like talk about women over 35?00:41:41.440 --> 00:41:48.880
We have we have a capacity for a lot of things physically, mentally, and just like bandwidth, right?00:41:49.039 --> 00:41:49.360
Yeah.00:41:49.599 --> 00:41:57.199
And knowing we can do something once for a week or a month and come back to it, like a lot of us need that to be able to, okay, I don't have to check it every day.00:41:57.519 --> 00:41:59.039
I don't have to be in there.00:41:59.280 --> 00:42:04.159
And you know, any way we can help other women do that is even that much better.00:42:04.480 --> 00:42:06.960
Yes, yes, yes, yes, to everything you just said.00:42:07.199 --> 00:42:11.119
So get the checklist and see if it's right for you, Pinterest wise.00:42:11.360 --> 00:42:19.920
But also check out Andy's podcast, the friendly podcast guide, because I was looking at it and you have some other great episodes like how to grow your email list with your podcast.00:42:20.079 --> 00:42:25.519
You had a great one back before the holidays, what to do with your podcast during December when there's so much going on.00:42:25.679 --> 00:42:27.280
But people still listen, right?00:42:27.519 --> 00:42:33.599
I think you have a lot of great advice out there for people, whether you already have a podcast or you're thinking about starting one.00:42:33.840 --> 00:42:37.840
And especially if you're thinking about starting one, figure out where your people are now.00:42:38.079 --> 00:42:44.159
Then you can set up these systems as you're launching, and that's even less work you have to do down the line.00:42:44.400 --> 00:42:45.199
It's so true.00:42:45.440 --> 00:42:45.760
Thank you.00:42:45.920 --> 00:42:47.039
You are so sweet.00:42:47.440 --> 00:42:49.199
Everything that Julie just said.00:42:55.199 --> 00:42:59.519
Thank you so much for listening to this episode of Podcast Your Story.00:42:59.679 --> 00:43:04.159
I hope you enjoyed it and got some great tips for your podcast or guesting.00:43:04.320 --> 00:43:11.280
Please make sure to hit the follow or subscribe button wherever you are listening or watching this podcast episode.00:43:11.519 --> 00:43:20.079
And if you know anyone looking to launch or grow a podcast or become a sought after podcast guest, please share the podcast with them.00:43:20.239 --> 00:43:21.519
Thanks again for being here.00:43:21.599 --> 00:43:30.880
I'll be back very soon with another episode sending you love from your podcasting mentoring.